Advertising & the Business of Brands

Advertising & the Business of Brands

by Bruce Bendinger
     
 

View All Available Formats & Editions

ISBN-10: 1887229388

ISBN-13: 9781887229388

Pub. Date: 03/03/2009

Publisher: Taylor & Francis

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.

From the Introduction all the way through “You and Your Career.” Want to know more? Visit

Overview

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading.

From the Introduction all the way through “You and Your Career.” Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.

Product Details

ISBN-13:
9781887229388
Publisher:
Taylor & Francis
Publication date:
03/03/2009
Series:
Copy Workshop Series
Edition description:
New Edition
Pages:
680
Product dimensions:
8.50(w) x 10.90(h) x 1.40(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >