Advertising to Children: Concepts and Controversies
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.
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This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
Advertising to Children: Concepts and Controversies
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.
This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
116.0
In Stock
5
1

Advertising to Children: Concepts and Controversies
336
Advertising to Children: Concepts and Controversies
336Paperback
$116.00
116.0
In Stock
Product Details
ISBN-13: | 9780761912859 |
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Publisher: | SAGE Publications |
Publication date: | 07/16/1999 |
Pages: | 336 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |
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