Advertising to Children on TV Content, Impact, and Regulation

Advertising to Children on TV Content, Impact, and Regulation

by Barrie Gunter, Mark Blades, Caroline Oates
     
 

ISBN-10: 0805844880

ISBN-13: 9780805844887

Pub. Date: 08/16/2004

Publisher: Taylor & Francis

Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because…  See more details below

Overview

Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a discussion of all the issues that surround regulating and protecting children from advertising, which they are not themselves able to assess because of psychological immaturity.

Product Details

ISBN-13:
9780805844887
Publisher:
Taylor & Francis
Publication date:
08/16/2004
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 0.80(d)
Lexile:
1430L (what's this?)

Table of Contents

1The issues about television advertising to children1
2The nature of advertising to children14
3Children's early understanding of television advertisements30
4Advanced understanding of advertising48
5Theoretical approaches to studying children's understanding of advertisements62
6Advertising impact : knowledge, attitudes, and values81
7Advertising influence : choice and consumption102
8The incidental influence of advertising119
9Advertising regulation and research139
10Concluding comments164

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