Advertising Today and Tomorrow

Advertising Today and Tomorrow

by W.A. Evans
     
 

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to

Overview

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

Product Details

ISBN-13:
9781138966161
Publisher:
Taylor & Francis
Publication date:
11/24/2015
Series:
Routledge Library Editions: Advertising Series
Pages:
240
Product dimensions:
6.25(w) x 9.25(h) x (d)

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