Advertising Today

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More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising – including Italy's Oliviero ...
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Overview

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising – including Italy's Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi's ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the Internet, and even the very recent, so-called 'guerrilla' advertising – in which practically anything (pieces of fruit, sand dunes on a beach, sidewalks) can act as a surface for promoting a product.
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Editorial Reviews

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Is it just advertising, or can it be art? Does it symbolize the desires and dreams of pop culture? Advertising Today explores these themes by laying out the history of advertising and examining the societal influences that helped define it from year to year. More than 500 ads are reproduced in this massive, must-have volume.
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Product Details

  • ISBN-13: 9780714843872
  • Publisher: Phaidon Press
  • Publication date: 3/28/2004
  • Edition description: REV
  • Pages: 512
  • Product dimensions: 9.87 (w) x 11.50 (h) x 1.50 (d)

Customer Reviews

Average Rating 4.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted October 27, 2006

    Your Coffee Table Needs This

    Fabulous pictures, intriguing explanations, and clear organization make Advertising Today an excellent read. I enjoy flipping through the pictures with friends or reading slowly alone. The book truly challenged the way I think about advertising and gave me a great deal of respect for their creativity.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 23, 2002

    Fun read

    An insightful and knowledgable read, it truly takes you through the time portal of advertising; a long yet hearty way to spend a few minutes, on my behalf.

    Was this review helpful? Yes  No   Report this review
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