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Advocating Archives: An Introduction to Public Relations for Archivists
Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning.
1112290278
Advocating Archives: An Introduction to Public Relations for Archivists
Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning.
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Advocating Archives: An Introduction to Public Relations for Archivists
Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning.
Elsie Freeman Finch has been a leader in the development of public relations and education programs for archives since she began her career in the mid-1960's. Recently retired as manager of public education programs for the National Archives and Records Service, she also taught in secondary schools, university and adult education programs and worked in advertising and public relations firms.
Table of Contents
Part 1 Introduction Chapter 2 1. TALKING TO THE ANGEL Part 3 Beginning Your Public Relations Program Chapter 4 2. MONEY TALK Part 5 An Introduction to Private Sector Fund Raising for Archives Chapter 6 3 IN PRINT, ON AIR Part 7 Working with the Media Chapter 8 4. MODEST PROPOSALS Part 9 Marketing Ideas for Planning Public Programs Chapter 10 5 .ANNIVERSARIES Part 11 A Framework for Planning Public Programs Chapter 12 6.VOLUNTEERS AND FRIENDS Part 13 Recruitment, Management, and Satisfaction Chapter 14 7.TROUBLESHOOTING Part 15 STUDIES IN PUBLIC RELATIONS Chapter 16 Politicians and the Press in the Archives Milwaukee Chapter 17 The Pope and the Archives Chapter 18 Once in a Hundred Years Part 19 APPENDICES Part 20 Appendix 1 Working with the media Part 21 Appendix 2 Fund Raising Part 22 Appendix 3 Planning Special Events Part 23 Appendix 4 volunteers Part 24 ABOUT THE AUTHORS Part 25 INDEX