If you're just getting started with AdWords, this book will help you make your way around the AdWords interface and set up your starter or standard account as quickly and efficiently as possible.
Next, you'll walk through launching your first campaign: not just the pointing-and-clicking part, but the thinking. How do you identify your online market, assess its likely size and profitability, and uncover new buying trends? What can you learn from the AdWords Bid Estimator, and from what's happening at Amazon, PayPal, and elsewhere online? How do you position your business, then choose the right keywords (with specific guidance for scenarios ranging from discretionary purchases to price-shopping consumers)?
You'll discover how to write "killer" ads and make sure they lead your customers to equally killer landing pages. You'll walk through optimizing your campaigns by nurturing, relocating, and "firing" keywords -- and by using slick "split testing" techniques formerly exclusive to advertising and marketing professionals.
Beyond landing pages, this book offers tips on building commerce sites that transform prospects to relationships, and relationships to sales. You'll learn how to use tools like audio, video, blogs, and chat more effectively -- and even convince prospects to "opt in" to your communications. There's even a list of beginner's mistakes to avoid.
With this book, you can be a sophisticated, successful AdWords user and still have time to run the rest of your business. Bill Camarda, from the November 2007 Read Only