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Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling ...
Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.
Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.
The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.
In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 384 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Chapter 1 Introduction 17
Affiliate Marketing Options 18
Who Is This Book For? 19
How This Book Is Organized 20
Affiliate 101: The Basics You Need to Know About Affiliate Marketing 20
Market Research 21
How Do I Get Started? 21
Becoming an Affiliate of Others 21
Hosting and Implementing an Affiliate Program 22
Optimizing Your Web Site and Affiliate Program 22
Affiliate Program Software & Networks 22
Marketing and Promoting Your Web Site, Blog, and Affiliate Program 23
Other Revenue-Generating Techniques to Use With Affiliate Programs 23
Chapter 2 Affiliate 101 - The Basics You Need to Know 27
Our Affiliate Marketing Case Study 28
History of Affiliate Marketing 32
Crash Course in Affiliate Marketing 32
Affiliate Marketing Networks 33
Affiliate Marketing Principles 34
Picking the Right Product 41
Effective Product Web Copy or Sales Material 41
The Sales Letter Style of Web Copy 41
Advantages of the Sales Letter Web Copy Approach: 42
Midwest Book Review 46
Affiliate Links and How to Deal With Them 46
Promoting Your Affiliate Program 48
Affiliate Program Payment Methods 49
The Challenges of Managing Affiliate Marketing 50
Tiered Affiliate Marketing 52
Cross-Selling and Up-Selling 52
How to Attract Affiliates 53
Hiring an Affiliate Manager 53
Promoting Your Affiliate Program on Your Own 54
How to Make Your Affiliates More Effective 56
Growing Your Affiliate Numbers 56
Cookies and Affiliates 57
Multi-Tier Marketing and Commissions 59
Chapter 3 Market Research 61
Performing a Market Analysis and Market Research 62
Establishing Marketing Strategies 66
Chapter 4 How Do I Get Started? 69
Affiliate Networks 72
Become an Affiliate of Others 73
Establishing Your Own Affiliate Program 74
Joined a Great Affiliate Program - But No Commissions? 79
Soggy Cookies 79
Multiple Payment Methods 81
Monitor Your Affiliate Arrangements 84
Chapter 5 Becoming an Affiliate of Others 87
Signing Up as an Affiliate 90
Logging Into Your Affiliate Account 96
Integrating Affiliate Links Into Your Web Site 103
Monitoring Affiliate Performance and Tracking Sales 106
Chapter 6 Hosting and Implementing an Affiliate Program 111
How to Get Started With an Affiliate Program 111
Affiliate Network Service Agreement 112
Managing Your Affiliate Program 119
Data Feeds 124
Customer Returns 125
Communicate With Your Merchants 128
Dealing With Merchants 129
Demonstrate Your Web Marketing Prowess 130
Be Professional in Your Communications 130
Chapter 7 Optimizing Your Web Site, Blog & Affiliate Program 133
Organic Search Engine Optimization (SEO) 134
Organically Optimizing Your Web Site and Blog 134
Google Webmaster Guidelines 135
Google Webmaster Central 135
Site Status Wizard 136
Google Webmaster Tools 137
Adding Your Web Site or Blog to Google 140
Other Google Search Engine Optimization Resources 140
Search Engine Optimization Techniques 141
Successful Search Engine Optimization 142
Meta Tag Definition and Implementation 143
The Title Tag 146
The Description Tag 146
The Keywords Tag 148
The Robots Tag 149
Other Meta Tags 149
ALT Tags 150
How to Use the Correct Keywords 152
Optimization of Web Page Content 153
Optimize Your Web Site 154
Web Site Optimization Tips, Hints, and Secrets 155
Web Design & Optimization Suggestions 159
How Do Search Engines Work? 163
Using a Search Engine Optimization Company 164
Search Engine Registration 167
Search Engine Optimization Checklist 170
Free Web Site Search Engine Submission Sites 171
Things NOT to Do on a Web Site or Blog 174
Chapter 8 Affiliate Program Software 175
Types of Affiliate Marketing Software 176
Key features include: 182
Chapter 9 Marketing Your Web Site and Affiliate Program 191
Affiliate Directories 191
Promoting Your Affiliate Program 192
Affiliate Content Pages 197
Marketing Your Program 198
Affiliate Program Directories and Forums 198
Affiliate Networks 199
Personal Approaches 200
Buying Lists 201
Screening Affiliates 201
Combating Affiliate Fraud 203
Communicating With Your Affiliates 204
Going the Extra Mile 204
About the Author 208
Chapter 10 Other Revenue-Generating Techniques to Use With Affiliate Marketing 209
Google AdSense 209
Google AdSense Program Policies 212
Setting Up Google AdSense on Your Web Site 212
How to Set Up Your Google Referrals 216
Hints and Tips for Maximizing Google AdSense on Your Web Site 217
Introduction to Pay-Per-Click Advertising 219
Pay-Per-Click Advertising Walkthrough 221
Google AdWords Pay-Per-Click Benefits 222
Cost of Google AdWords Pay-Per-Click Advertising 223
Tips, Tricks, and Secrets for Google AdWords Pay-Per-Click Advertising 224
Chapter 11 Affiliate Mistakes 235
Spam and Phishing 241
Chapter 12 Ideas to Grow & Stimulate Your Affiliate Program 250
Promoting Your Business in the Media 250
Gaining the Trust of Customers and Clients 252
Increasing Your Public Profile 252
Ideas to Improve Your Web Site and Affiliate Program 253
Chapter 13 Summary 255
Apopendix I Affiliate Marketing Case Studies 257
Appendix II Interviews with Affiliate Marketing Experts 271
Appendix III Expert Affiliate Advice, Tips and Hints 333
Appendix IV Glossary 349
Appendix V Recommended Reference Library 355
How to Use the Internet to Advertise, Promote and Market Your Business or Web site- With Little or No Money 339
The Complete Guide to Google Advertising- Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan 340
Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today 341
The Ultimate Guide to Search Engine Marketing: Pay-Per-Click Advertising Secrets Revealed 342
The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales 344
How to Open and Operate a Financially Successful Web-Based Business (With Companion CD-ROM) 346
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs 349
Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization-With Little or No Money 351
How to Open & Operate a Financially Successful Web site Design Business: With Companion CD-ROM 353
The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply 354
Internet Marketing Revealed: The Complete Guide to Becoming an Internet Marketing Expert 355
Author Biography 372
Posted July 24, 2009
Electronic commerce is a business model that has demonstrated lasting power - and the ability for those with insights to make money on it. That's where "The Complete Guide to Affiliate Marketing On The Web" by Bruce C. Brown comes into play. His subtitle, "How to Use and Profit from Affiliate Marketing Programs" neatly sums up the "why" behind this comprehensive 384-page book.
Basically, this type of marketing links a product or service to other online sites, thus increasing exposure and potential sales. It also levels the playing field, so even mom-and-pop shops can compete with big-box retailers. As Brown puts it: "Unlike many endeavors, affiliate marketing gives everyone an equal opportunity to make money with their passions."
One of the book's better parts is the way it discusses common mistakes others have made along the way and prevents new merchants from falling into those traps. Along with offering insider tips, Brown provides "tricks of the trade" that otherwise could take years to pick up. Also provided is a handy list of affiliate networks to choose from to get under way and useful advice on creating and maintaining a profitable Web site that attracts customers.
A hint such as don't cram a page with flashing banners and graphics is the type of suggestion an entrepreneur who is new to this field needs.
Another positive aspect of Brown's book is his use of case studies and interviews with those who have been on the front lines. Example: His interview with Alexander Gutin, whose company, Web Scribble Solutions, makes Web-based software that powers hundreds of online affiliate programs.
For someone just starting out, Gutin's advice includes giving "some sort of incentive to your affiliates to join your program. There
are thousands of affiliate programs; find a way to distinguish yours." Also, "automate everything from the beginning. Find a software package that will handle sale tracking, commissions, payouts, and so on."
Those are the types of helpful guideposts a reader can use in his or her own business.
Brown is careful, however, to point out that this endeavor requires lots of research and homework in order to click. However, do that and there's no reason why it can't work, he says.
A couple of minor points about the book: The index is too general for functional use and its key words are overloaded with too many page entries. The extensive use of stock photos, while fine for magazines, doesn't lend itself well in this case. Instead, less posed, more journalistic images would have added a deeper sense of realism to the work.
But, in the scheme of things, those are fairly mundane aspects to an otherwise highly informative piece that is at home on the desk or bookshelf of entrepreneurs who are either now working on the Web or have plans to be there.
3 out of 3 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 10, 2009
This book begins with a quote from the Godfather: "In war there is no substitute for victory." While that seems like an unusual opening to a marketing text, this book is very hard-hitting and aggressive, insisting that if you want to make this style of marketing work, you have to go for it - but that profiting from such marketing is attainable.
Beginning with basics and soon delving into technical nitty-gritties such as meta-tags, web site optimization and other technical nuances, necessary for such aggressive marketing campaigns as this book is touting.
Finishing out this guide with "Affiliate Mistakes" and case studies makes this book a great resource for anyone wanting to make a living from their laptop, or even those who already have a successful business and simply need a better marketing resource in a "Web 2.0" world.
2 out of 2 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 20, 2009
I thought this book was alright. If you really want to find out what are good affiliate products check out www.clickbankreview.org
It has tons of products on there.
1 out of 2 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted July 7, 2009
This book is a must have for anyone who seriously wants or is toying with the idea of Affiliate Marketing. Brown takes you through the entire process from getting started to choosing a software application right for you to how to market and promote your site. He explains the ins and outs of Affiliate Marketing on the Web in language anyone can understand, even if you're not smarter than a fifth grader.
Do you know the difference between residual and flashflood traffic techniques? How about pay per click as opposed to pay per lead? I didn't. However, after reading this book I certainly have been educated in the lingo associated with Affiliate Marketing. Brown also manages to take the guess work out of Google.
You don't have to be a web designer to apply the techniques, but if you're somewhat computer savvy it's beneficial. Brown doesn't present a get rich quick scheme, but instead delivers a sure fire way to get more traffic to your site and more money in your pocket. He doesn't lead you down the garden path and his book will definitely help you travel the road to success.
1 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted July 7, 2010
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Posted December 22, 2009
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Posted September 13, 2010
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Posted August 7, 2009
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Posted March 15, 2010
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