Affiliate Selling: Building Revenue on the Web

Overview

Discover how you can take advantage of the most rapidly growing form of e-commerce.

Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start...

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Overview

Discover how you can take advantage of the most rapidly growing form of e-commerce.

Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.

Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.

Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Want your web site to pay for itself, or maybe—if you're lucky—help finance next year's vacation? Consider joining an affiliate selling program, where you refer visitors to an e-commerce site in exchange for commissions on whatever they buy. It's the easiest route into e-commerce: it doesn't take much site development effort, and you don't have to take credit cards or ship merchandise.

Affiliate Selling tells you all you need to get going. (And if you happen to be an e-commerce site, you'll also learn how to start your own program. By one estimate, 17% of e-commerce sales are already driven by affiliate programs, and it may be 25% in a year or two. You need to glom onto that revenue stream!)

The authors start by comparing several leading types of affiliate programs. You'll review the advantages and disadvantages of each, and discover how to estimate the potential value of these programs to your site.

Learn about some of the problems with traditional affiliate programs, and what can be done about them. For example, once you refer a customer to an e-commerce site, will they go straight there in the future, cutting you out? (Some enlightened affiliate programs now offer residual payments for those future purchases.) You'll also learn the technical details (Job #1: Make absolutely sure your HTML links include your affiliate ID!)

There's detailed coverage managing your site organization and content development to smoothly integrate affiliate links (including how to design your store's "shelf space"). You'll learn how toanalyzetraffic and maximize it (co-author Greg Helmstetter previously wrote Increasing Hits & Selling More On Your Web Site). There's even a detailed chapter on refining your product mix, placement, and display to maximize commissions.

Affiliate programs may not make you wealthy overnight. But significant numbers of affiliate sites are earning over $500 a month—not too shabby. It can be done, and Affiliate Selling shows you how.
—Bill Camardabncom editor

From the Publisher
"Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative..." (E-Business, September 2000)

"Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash" (UNIX NT, November 2000)

E-Business
Offers invaluable advice, it is also excellently planned and delivered, easy to follow and informative...
UNIX NT
Recommended: Helmstetter is not only for anyone contemplating affiliate selling, but will benefit every web site owner in need of extra cash.
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Product Details

  • ISBN-13: 9780471381860
  • Publisher: Wiley
  • Publication date: 3/20/2000
  • Edition number: 1
  • Pages: 368
  • Product dimensions: 9.25 (w) x 7.50 (h) x 0.76 (d)

Table of Contents

THE BASICS.

Affiliate Selling: The Next Big Thing.

Types of Programs.

A Strategy for Your Site.

Joining the Right Program(s).

MAKING MONEY.

Don't Have a Web Site?

Building a Virtual Storefront.

Adding Links to Your Site.

Planning Your Implementation.

Designing Shelf Space and Picking Products.

Increasing Hits and Selling More on Your Web Site.

For Merchants: Building a Program.

Appendix.

What's on the Web Site.

Glossary.

Index.

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