The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity


Take charge of your financial future and improve your overall well being

In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity.

The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into ...

See more details below
$19.98 price
(Save 19%)$24.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (17) from $1.99   
  • New (7) from $14.75   
  • Used (10) from $1.99   


Take charge of your financial future and improve your overall well being

In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity.

The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into your profession by becoming a successful business, regardless of your background, experience, or level of education.

  • Provides you with 20 proven principles to achieve success faster than you ever imagined
  • Propels existing entrepreneurs toward reaching the next level with their business
  • Offers proven advice from an author who has been featured in major newspapers such as USA TODAY, The New York Times, the Denver Post, and the Chicago Sun-Times, as well as on hundreds of radio stations

If you're tired of depending on others for your success and well being, The Affluent Entrepreneur gives you the edge you need to launch and grow your own business and create your own long-term financial freedom and security.

Read More Show Less

Product Details

  • ISBN-13: 9780470601587
  • Publisher: Wiley
  • Publication date: 5/24/2011
  • Edition number: 1
  • Pages: 244
  • Sales rank: 1,319,897
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Patrick Snow is a professional key-note speaker, international bestselling author, and Internet entrepreneur. He has studied the field of personal growth and development for more than 20 years and, as a result, has been dubbed "The Dean of Destiny" by high achievers worldwide. In 2000, he launched his company, The Snow Group, with a mission to help others overcome their fears by turning their career distress into personal success. As a free enterprise advocate, Snow has spoken across the world, helping business owners achieve the success they desire. For more information, visit

Read More Show Less

Table of Contents


Introduction Building Income Security.

Principle 1 Creating Your Own Unique Product or Service.

Principle 2 Identifying Hot Trends in the Marketplace.

Principle 3 Getting Your Family's Support.

Principle 4 Applying the Principles of Successful Selling.

Principle 5 Finding and Hiring the Right People.

Principle 6 Developing a "No Matter What" Mentality.

Principle 7 Participating in a Mastermind Group.

Principle 8 Outsourcing Your Non–Revenue-Producing Tasks.

Principle 9 Securing Win-Win Transactions.

Principle 10 Leveraging Technology and the Internet.

Principle 11 Taking Calculated Risks.

Principle 12 Turning Adversity into Your University.

Principle 13 Using Other People's Money.

Principle 14 Prospecting 50 Percent of Your Working Hours.

Principle 15 Building Your Brand Identity.

Principle 16 Hunting for Big Deals.

Principle 17 Investing in Yourself.

Principle 18 Marketing Your Business Instead of Advertising It.

Principle 19 Creating Walk-Away Incomes.

Principle 20 Selling Your Business and Starting Over Again.

A Final Note: Passing It On and Giving It Away.

The 20 Character Traits of Affluent Entrepreneurs.

The Affluent Entrepreneur's Creed.

About the Author.

About the Snow Group.

Best-Seller Book Coaching.

Book Patrick Snow.


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted May 27, 2011

    more from this reviewer

    A Practical, Inspirational, and Innovative Guide to Becoming Successful

    The Affluent Entrepreneur by Patrick Snow more than lives up to its title in multiple ways. While "affluent" is generally used to mean "wealthy" in terms of money, Snow expands that title by showing how all aspects of our lives can be affluent when we follow our passions, remain focused upon our families, and use practical steps to create businesses that will provide us with the money, security, and happiness we need to thrive in life. Snow also quotes the Bible to make it clear there is nothing wrong with being prosperous, and we should not let self-limiting beliefs hold us back from making the world a better place-in fact, true Affluent Entrepreneurs not only enjoy their success but share their prosperity with others through giving both time and money and by setting an example of hope for others.

    Snow breaks down his book into "20 Proven Principles for Achieving Prosperity" and those principles are definitely proven. There is not a bad principle in the list. Just a few of the principles include "Building Income Security," "Participating in Mastermind Groups," "Getting Your Family's Support," and "Developing a 'No Matter What' Mentality." While many of these principles are basic common sense, or they have been discussed in other books, what is so valuable about The Affluent Entrepreneur is that Patrick Snow is a creative genius when it comes to being an entrepreneur. He takes these principles and provides personal and creative examples of how to use each principle to achieve prosperity and success. I've read many other self-help and business books, but Snow's presentation and stories of how he achieved success often kept me on the edge of my seat and ready to cheer for him, whether he was landing a publishing contract or being hired as a public speaker for a major corporation's annual conference.

    An added benefit of The Affluent Entrepreneur is that Patrick Snow does not only tell his story, but he provides in each chapter the profile of another Affluent Entrepreneur who successfully, through hard work, determination, and creativity, not only made millions or even billions of dollars, but also revolutionized his or her industry. Examples range from nineteenth century legends like Andrew Carnegie and John D. Rockefeller, to twentieth century legends like Henry Ford and Sam Walton, and to people today living the lives of Affluent Entrepreneurs including Oprah Winfrey, Martha Stewart, Donald Trump, and Ralph Lauren. With the examples of these twenty Affluent Entrepreneurs and Patrick Snow included, any reader will be sure to find the information necessary to achieve all his or her dreams of prosperity-because the Affluent Entrepreneur of the title is, after all, not Patrick Snow but the reader.

    - Tyler R. Tichelaar, Ph.D., President of Superior Book Promotions, and author of the award-winning Narrow Lives

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)