The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity


Are you unhappy at work? Tired of struggling to keep your businessafloat? Want to start your own successful business but don't knowhow? In today's economy, the truth is job security no longerexists. To soar beyond just security, and achieve financial freedomand affluence, you must take control of your own destiny by puttingyour talents, passions, and energy to work for you as anentrepreneur.

Let professional speaker, international bestselling author, andInternet entrepreneur ...

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Are you unhappy at work? Tired of struggling to keep your businessafloat? Want to start your own successful business but don't knowhow? In today's economy, the truth is job security no longerexists. To soar beyond just security, and achieve financial freedomand affluence, you must take control of your own destiny by puttingyour talents, passions, and energy to work for you as anentrepreneur.

Let professional speaker, international bestselling author, andInternet entrepreneur Patrick Snow show you how to minimize yourrisk and design your own financial future as a successful businessowner. The Affluent Entrepreneur not only shares Snow'sexciting journey, but also gives you his 20 proven principles forsuccess in business. These principles will not only help you createwealth but build a business that provides flowing streams of incometo withstand any economic downturn. This book will help you gaincontrol of your financial future, give you the freedom andflexibility to pursue the life you want, and provide you with theknowledge and strategies to attain the affluent lifestyle youdesire.

The Affluent Entrepreneur shows you how to create abusiness plan, find the resources you need, and create a balancethat allows you to expand your business while not taking over yourlife. Snow provides:

  • Inspiring and enlightening profiles of the successes andfailures of 20 billionaire entrepreneurs
  • Exercises to discover your strengths, red flags to help yourecognize your obstacles, and real-life business strategies toattract your target market
  • Tactics for developing a "no matter what" mind-set to overcomeall adversities while building your business
  • Ideas, strategies, and proven techniques, including how to forma "mastermind"group that can accelerate your business success
  • A unique prospecting system that will allow you to surpass yourrevenue goals year after year

If you are unhappy at work, struggling to grow your business,and tired of settling for less, then now is the time to get seriousabout becoming a successful business owner. The AffluentEntrepreneur will empower you to tap into your creativepotential, forge a new business model, and create a future foryourself and your family that not only builds success, but also alife of prosperity and fulfillment.

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Product Details

  • ISBN-13: 9780470601587
  • Publisher: Wiley
  • Publication date: 5/24/2011
  • Edition number: 1
  • Pages: 244
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Patrick Snow is a professional key-note speaker, international bestselling author, and Internet entrepreneur. He has studied the field of personal growth and development for more than 20 years and, as a result, has been dubbed "The Dean of Destiny" by high achievers worldwide. In 2000, he launched his company, The Snow Group, with a mission to help others overcome their fears by turning their career distress into personal success. As a free enterprise advocate, Snow has spoken across the world, helping business owners achieve the success they desire. For more information, visit

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Table of Contents


Introduction Building Income Security.

Principle 1 Creating Your Own Unique Product or Service.

Principle 2 Identifying Hot Trends in the Marketplace.

Principle 3 Getting Your Family's Support.

Principle 4 Applying the Principles of Successful Selling.

Principle 5 Finding and Hiring the Right People.

Principle 6 Developing a "No Matter What" Mentality.

Principle 7 Participating in a Mastermind Group.

Principle 8 Outsourcing Your Non–Revenue-ProducingTasks.

Principle 9 Securing Win-Win Transactions.

Principle 10 Leveraging Technology and the Internet.

Principle 11 Taking Calculated Risks.

Principle 12 Turning Adversity into Your University.

Principle 13 Using Other People's Money.

Principle 14 Prospecting 50 Percent of Your Working Hours.

Principle 15 Building Your Brand Identity.

Principle 16 Hunting for Big Deals.

Principle 17 Investing in Yourself.

Principle 18 Marketing Your Business Instead of AdvertisingIt.

Principle 19 Creating Walk-Away Incomes.

Principle 20 Selling Your Business and Starting Over Again.

A Final Note: Passing It On and Giving It Away.

The 20 Character Traits of Affluent Entrepreneurs.

The Affluent Entrepreneur's Creed.

About the Author.

About the Snow Group.

Best-Seller Book Coaching.

Book Patrick Snow.


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  • Posted May 27, 2011

    more from this reviewer

    A Practical, Inspirational, and Innovative Guide to Becoming Successful

    The Affluent Entrepreneur by Patrick Snow more than lives up to its title in multiple ways. While "affluent" is generally used to mean "wealthy" in terms of money, Snow expands that title by showing how all aspects of our lives can be affluent when we follow our passions, remain focused upon our families, and use practical steps to create businesses that will provide us with the money, security, and happiness we need to thrive in life. Snow also quotes the Bible to make it clear there is nothing wrong with being prosperous, and we should not let self-limiting beliefs hold us back from making the world a better place-in fact, true Affluent Entrepreneurs not only enjoy their success but share their prosperity with others through giving both time and money and by setting an example of hope for others.

    Snow breaks down his book into "20 Proven Principles for Achieving Prosperity" and those principles are definitely proven. There is not a bad principle in the list. Just a few of the principles include "Building Income Security," "Participating in Mastermind Groups," "Getting Your Family's Support," and "Developing a 'No Matter What' Mentality." While many of these principles are basic common sense, or they have been discussed in other books, what is so valuable about The Affluent Entrepreneur is that Patrick Snow is a creative genius when it comes to being an entrepreneur. He takes these principles and provides personal and creative examples of how to use each principle to achieve prosperity and success. I've read many other self-help and business books, but Snow's presentation and stories of how he achieved success often kept me on the edge of my seat and ready to cheer for him, whether he was landing a publishing contract or being hired as a public speaker for a major corporation's annual conference.

    An added benefit of The Affluent Entrepreneur is that Patrick Snow does not only tell his story, but he provides in each chapter the profile of another Affluent Entrepreneur who successfully, through hard work, determination, and creativity, not only made millions or even billions of dollars, but also revolutionized his or her industry. Examples range from nineteenth century legends like Andrew Carnegie and John D. Rockefeller, to twentieth century legends like Henry Ford and Sam Walton, and to people today living the lives of Affluent Entrepreneurs including Oprah Winfrey, Martha Stewart, Donald Trump, and Ralph Lauren. With the examples of these twenty Affluent Entrepreneurs and Patrick Snow included, any reader will be sure to find the information necessary to achieve all his or her dreams of prosperity-because the Affluent Entrepreneur of the title is, after all, not Patrick Snow but the reader.

    - Tyler R. Tichelaar, Ph.D., President of Superior Book Promotions, and author of the award-winning Narrow Lives

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