The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity [NOOK Book]


Praise for The Affluent Entrepreneur

"This book will put you on the high road to business success and financial independence. It will save you a fortune in money and lost time!"—Brian Tracy, author of The Way to Wealth

"Patrick has written another powerful book! It is filled with practical advice that speaks to your mind and heart. If you follow these principles, you are guaranteed to succeed."—TJ Hoisington, author of If You Think You Can!


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The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity

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Praise for The Affluent Entrepreneur

"This book will put you on the high road to business success and financial independence. It will save you a fortune in money and lost time!"—Brian Tracy, author of The Way to Wealth

"Patrick has written another powerful book! It is filled with practical advice that speaks to your mind and heart. If you follow these principles, you are guaranteed to succeed."—TJ Hoisington, author of If You Think You Can!

"Bravo! This book is a game changer. Read these 20 principles and learn what it takes to achieve the affluent lifestyle you desire and deserve!"—Matt Morris, author of The Unemployed Millionaire

"Patrick Snow is an entrepreneur par excellence. He knows what to do and how to do it. If you want to become an affluent entrepreneur, then this book is a must-read!"—Susan Friedmann, author of Riches in Niches

"The old way of building security is unreliable. This book will inspire you to take back control of your life from an employer, and put it back in your hands where it belongs."—Dr. Flora Brown, author of Color Your Life Happy

"Patrick Snow's message is timeless, and his timing is perfect. This book needs to be in the hands of everyone who is interested in making a life, not just making a living."—Randall Broad, coauthor of It's an Extraordinary Life: Don't Miss It

"Don't let your boss catch you reading this book. He may ask to borrow it! These principles will help you escape your job and allow you to take control of your financial destiny."—Jim Kukral, author of Attention!: This Book Will Make You Money

"In business and life, you can't reach a new level if you can't define it. Patrick Snow has done an amazing job helping entrepreneurs do both."—Kevin Hocker, author of The Success Compass

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Product Details

  • ISBN-13: 9780470923115
  • Publisher: Wiley
  • Publication date: 3/21/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • File size: 2 MB

Meet the Author

Patrick Snow is a professional key-note speaker, international bestselling author, and Internet entrepreneur. He has studied the field of personal growth and development for more than 20 years and, as a result, has been dubbed "The Dean of Destiny" by high achievers worldwide. In 2000, he launched his company, The Snow Group, with a mission to help others overcome their fears by turning their career distress into personal success. As a free enterprise advocate, Snow has spoken across the world, helping business owners achieve the success they desire. For more information, visit
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Table of Contents


Introduction Building Income Security.

Principle 1 Creating Your Own Unique Product or Service.

Principle 2 Identifying Hot Trends in the Marketplace.

Principle 3 Getting Your Family's Support.

Principle 4 Applying the Principles of Successful Selling.

Principle 5 Finding and Hiring the Right People.

Principle 6 Developing a "No Matter What" Mentality.

Principle 7 Participating in a Mastermind Group.

Principle 8 Outsourcing Your Non–Revenue-Producing Tasks.

Principle 9 Securing Win-Win Transactions.

Principle 10 Leveraging Technology and the Internet.

Principle 11 Taking Calculated Risks.

Principle 12 Turning Adversity into Your University.

Principle 13 Using Other People's Money.

Principle 14 Prospecting 50 Percent of Your Working Hours.

Principle 15 Building Your Brand Identity.

Principle 16 Hunting for Big Deals.

Principle 17 Investing in Yourself.

Principle 18 Marketing Your Business Instead of Advertising It.

Principle 19 Creating Walk-Away Incomes.

Principle 20 Selling Your Business and Starting Over Again.

A Final Note: Passing It On and Giving It Away.

The 20 Character Traits of Affluent Entrepreneurs.

The Affluent Entrepreneur's Creed.

About the Author.

About the Snow Group.

Best-Seller Book Coaching.

Book Patrick Snow.


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  • Posted May 27, 2011

    more from this reviewer

    A Practical, Inspirational, and Innovative Guide to Becoming Successful

    The Affluent Entrepreneur by Patrick Snow more than lives up to its title in multiple ways. While "affluent" is generally used to mean "wealthy" in terms of money, Snow expands that title by showing how all aspects of our lives can be affluent when we follow our passions, remain focused upon our families, and use practical steps to create businesses that will provide us with the money, security, and happiness we need to thrive in life. Snow also quotes the Bible to make it clear there is nothing wrong with being prosperous, and we should not let self-limiting beliefs hold us back from making the world a better place-in fact, true Affluent Entrepreneurs not only enjoy their success but share their prosperity with others through giving both time and money and by setting an example of hope for others.

    Snow breaks down his book into "20 Proven Principles for Achieving Prosperity" and those principles are definitely proven. There is not a bad principle in the list. Just a few of the principles include "Building Income Security," "Participating in Mastermind Groups," "Getting Your Family's Support," and "Developing a 'No Matter What' Mentality." While many of these principles are basic common sense, or they have been discussed in other books, what is so valuable about The Affluent Entrepreneur is that Patrick Snow is a creative genius when it comes to being an entrepreneur. He takes these principles and provides personal and creative examples of how to use each principle to achieve prosperity and success. I've read many other self-help and business books, but Snow's presentation and stories of how he achieved success often kept me on the edge of my seat and ready to cheer for him, whether he was landing a publishing contract or being hired as a public speaker for a major corporation's annual conference.

    An added benefit of The Affluent Entrepreneur is that Patrick Snow does not only tell his story, but he provides in each chapter the profile of another Affluent Entrepreneur who successfully, through hard work, determination, and creativity, not only made millions or even billions of dollars, but also revolutionized his or her industry. Examples range from nineteenth century legends like Andrew Carnegie and John D. Rockefeller, to twentieth century legends like Henry Ford and Sam Walton, and to people today living the lives of Affluent Entrepreneurs including Oprah Winfrey, Martha Stewart, Donald Trump, and Ralph Lauren. With the examples of these twenty Affluent Entrepreneurs and Patrick Snow included, any reader will be sure to find the information necessary to achieve all his or her dreams of prosperity-because the Affluent Entrepreneur of the title is, after all, not Patrick Snow but the reader.

    - Tyler R. Tichelaar, Ph.D., President of Superior Book Promotions, and author of the award-winning Narrow Lives

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