After the Media: Culture and Identity in the 21st Century

After the Media: Culture and Identity in the 21st Century

by Peter Bennett, Alex Kendall, Julian McDougall
     
 

ISBN-10: 0415586836

ISBN-13: 9780415586832

Pub. Date: 06/30/2011

Publisher: Taylor & Francis

This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture.

Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of 'the media' in society and on people. As new media technology

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Overview

This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture.

Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of 'the media' in society and on people. As new media technology has blurred the boundaries between the audience and the media, the status of this area of education is threatened. Whilst some have called for a drastic re-think (Media Studies 2.0), others have called for caution, arguing that the power dynamics of ownership and gatekeeping are left intact.

This book uses cultural and technological change as a context for a more forensic exploration of the traditional dependence on the idea of 'the media' as one homogenous unit. It suggests that it would be liberating for students, teachers and academics to depart from such a model and shift the focus to people and how they create culture in this contemporary 'mediascape'.

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Product Details

ISBN-13:
9780415586832
Publisher:
Taylor & Francis
Publication date:
06/30/2011
Pages:
272
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

Table of Contents

Acknowledgements Introduction: After the Media Chapter 1 Power after the media Chapter 2 Genre after the media Chapter 3 Representation after the media Chapter 4 Ideology after the media Chapter 5 Identity after the media Chapter 6 History after the media Chapter 7 Audience after the media Chapter 8 Narrative after the media: from narrative to reading Chapter 9 Technology after the media Conclusion Pedagogy after the media: towards a pedagogy of the inexpert References Index

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