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Aftermarketing
     

Aftermarketing

by Terry G. Vavra
 

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The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.

Overview

The president of a marketing consulting and research firm warns marketers to shift their focus from customer conquest to customer retention. He shows how to track customers, serve them better, measure customer satisfaction, handle complaints, and convert short-term, repeat-purchasing into long-term cutomer loyalty.

Product Details

ISBN-13:
9780786304059
Publisher:
McGraw-Hill Companies, The
Publication date:
05/28/1995
Edition description:
REV
Pages:
290
Product dimensions:
6.32(w) x 9.00(h) x 0.72(d)

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