Age of Propaganda: The Everyday Use and Abuse of Persuasion / Edition 2

Age of Propaganda: The Everyday Use and Abuse of Persuasion / Edition 2

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by Anthony Pratkanis, Elliot Aronson
     
 

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of

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Overview

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

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Product Details

ISBN-13:
9780805074031
Publisher:
Holt, Henry & Company, Inc.
Publication date:
03/28/2001
Edition description:
REV
Pages:
432
Sales rank:
115,628
Product dimensions:
5.85(w) x 8.50(h) x 0.79(d)

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