Age of Propaganda: The Everyday Use and Abuse of Persuasion / Edition 2

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Overview

We live in an age of propaganda. Americans consume 57% of the world's advertising while representing only 6% of the population, and half of our waking hours are spent with the mass media. Persuasion has always been integral to the democratic process - it's how we make decisions, elect governments, do business, and resolve disputes, but increasingly, thoughtful discussion is being replaced with simplistic sound bites, manipulative messages, and deceptive propaganda tactics.

An eye-opening analysis of the use and abuse of persuasion in daily life, Age of Propaganda reveals how persuasion influences our behavior, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others, often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

Thoroughly revised and updated, this new edition of Age of Propaganda includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, the rise of talk radio, teen suicide, U.F.O abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Also included is a completely new chapter on how to protect yourself from unwanted propaganda.

An invaluable guide to today's message-laden world, Age of Propaganda provides us with the knowledge we need to understand how manipulative messages work, how to deal with them sensibly, and how to use persuasion wisely and effectively.

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Editorial Reviews

From the Publisher

"Pratkanis and Aronson warn in their conclusion that we're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating. . . . Don't be part of the problem. Read the book."
Philadelphia Inquirer

"A people's guide to baloney-detecting."
Seattle Times

"In one brilliant tour-de-force, Pratkanis and Aronson give us . . . a comprehensive text of what we really need to know about the most pervasive cultural phenomena of our time."
—George Gerbner, Dean Emeritus of the Annenberg School of Communication

"The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."
—Mahzarin Banaji, Yale University

"After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."
—James Randi, debunker of psychic fraud and author of Flim-Flam and The Mask of Nostradamus

"I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week."
—Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University

". . . a gold mine of valuable information and insights into the persuasion process."
—Robert B. Cialdini, Arizona State University, and author of Influence

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Product Details

  • ISBN-13: 9780805074031
  • Publisher: Holt, Henry & Company, Inc.
  • Publication date: 3/28/2001
  • Edition description: REV
  • Edition number: 2
  • Pages: 432
  • Sales rank: 370,952
  • Product dimensions: 5.85 (w) x 8.50 (h) x 0.79 (d)

Meet the Author

Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.

Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.

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