This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
Agenda Setting in a 2.0 World: New Agendas in Communication
320
Agenda Setting in a 2.0 World: New Agendas in Communication
320Related collections and offers
Product Details
| ISBN-13: | 9781135007782 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 07/24/2013 |
| Series: | New Agendas in Communication Series |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 320 |
| File size: | 3 MB |