Agents of Change: The Story of DC Shoes and its Athletes

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Eric Blehm

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Page 1 of 2

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Overview

In less than a decade, DC shoes has become an action sports icon. In 1994, Ken Block, Damon Way, and Clay Blehm, the cofounders of DC shoes, revolutionized skateboarding shoes and clothing by incorporating innovative technology and style into their designs.

They ignored industry trends and held true to a vision that changed action sports products and marketing forever. The three built DC shoes one T-shirt -- and eventually two shoes -- at a time from the ground up, creating in the process an international name.

DC's pioneering attitude was sought out and shared by like-minded athletes, and the DC Shoes team was formed. ...

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Overview

DC's pioneering attitude was sought out and shared by like-minded athletes, and the DC Shoes team was formed. These once-overlooked and misunderstood superstars are among the most talented and driven professionals and amateurs in their fields. In this photographic tribute, DC salutes its team members and their achievements, a new generation of sports with such athletes as: Skateboarding: Danny Way, Colin McKay, Rob Dyrdek, Josh Kalis, Stevie Williams, Anthony Van Engelen; BMX: Dave Mirra, Colin Winkelmann; Snowboarding: Todd Richards, Scotty Wittlake; Surfing: Andy and Bruce Irons; Motorcross: Ricky Carmichael, Jeff Emig, Mike Cinqmars.

This is the story of a garage company that initially couldn't even afford a garage. It celebrates the DC athletes who risk life and limb as the ultimate culmination of team talent in the action sports community. It's DC's salute to the passion that drives people to push their personal limits -- in the business, in sports, and in life.

Product Details

ISBN-13: 9780060505608
Publisher: HarperCollins Publishers
Publication date: 2/4/2003
Edition description: First Edition
Edition number: 1
Pages: 256
Product dimensions: 10.04 (w) x 11.02 (h) x 0.70 (d)

Meet the Author

Eric Blehm

Eric Blehm is the former editor of Transworld SNOWboarding, author of Agents of Change: The Story of DC Shoes and Its Athletes, and coauthor of P3: Pipes, Parks, and Powder. The Last Season was a Book Sense bestseller and a Barnes & Noble Discover selection. He lives in southern California with his wife and son.

Biography

In 1999, Blehm became the first journalist to accompany and keep pace with an elite Army Ranger unit on a training mission. His access into the Special Operations community set an important milestone for American war journalism two years before reporters began to gain widespread "embedded" status with the U.S. military in the War Against Terror.

Blehm has earned a reputation for both his accuracy and leave-no-stone-unturned approach to nonfiction writing. For The Only Thing Worth Dying For, he interviewed the surviving members of ODA 574, Special Operations soldiers and airmen, key commanders, war planners, and Hamid Karzai. He also scoured the military records and personal writings of the Green Berets involved. This unprecedented access continued with Fearless: Adam Brown’s civilian and military life was recounted to Blehm by family, friends, SEAL teammates, and other members of the military. In addition, he drew from official documents, statements, military records and reports, criminal records, family archives, letters, emails, and journal and diary entries. While writing The Last Season, Blehm pieced together the portrait of Randy Morgenson from journals, letters, photos, and interviews with his wife, friends, and colleagues, as well as by retracing Morgenson’s steps in the backcountry of the Sierra Nevada mountains.

This diligent reportage has made Blehm a recognized voice in many communities, including National Park Service search-and-rescue (the Morgenson investigation was one of the most extensive search-and-rescue operations in NPS history) and various branches of the military, particularly the Special Operations community.

Blehm is also the founder of Molly the Owl Books, the independent publishing company behind Molly the Owl—his popular nonfiction children’s book about a barn owl and her family-which won the 2011 Nautilus Award and the 2011 San Diego Book Award. Currently, he is working on his next nonfiction book, which takes place during the Cold War era.

Good To Know

Some fascinating outtakes from our interview with Blehm:

"I became a writer so I could see the world and experience some of the places and things I'd read about as a kid. My mother died from cancer when I was 17, and toward the end of her life she told me, "If there is something you want to do in life, do it now, because you don't know about tomorrow." She had been a workaholic and was always putting off things like travel for later. Because she didn't get that chance, I have lived my life through her words of wisdom. Don't wait. If you have something you want to do, get on it. One of the best decisions I made was to use my savings to travel around the world for almost a year with my wife before we settled down and started a family. It was a time to slow down after working high-stress jobs right out of college and really relish the experiences.

Although I've been called an adventurer because of the stories I've written in locales ranging from the Himalaya to Iran, I have to say that being a parent is the greatest adventure of all. It's the most amazing, wonderful, exciting, and challenging "journey" that I've ever been on. My hat goes off to parents everywhere who try to make this world a better place by filling it with open-minded, responsible, and kind-hearted kids who will become open-minded, responsible, and kind-hearted adults.

It took me seven years to get through college, working 30 hours a week all the way through. First, however, I moved to Breckenridge, Colorado, to be a snowboard bum. So many people told me, "If you quit school now, you'll never go back." I knew I wanted a higher education, but I didn't know what in, so I followed my heart and eventually ended up graduating with honors from San Diego State University with a degree in journalism and a minor in outdoor recreation.

Snowboarding has been my ticket to seeing the world. Surfing has been my yoga. I think it's important to have something in your life that transcends being just a hobby. Something fulfilling, not because of success or accomplishments but simply through the act of doing it. Fishing, not to catch fish, but to be in the wilds ... that sort of thing.

I once jumped into a freezing-cold lake to try to revive a drowning trout. I would rather surf a lesser, uncrowded wave than deal with the vibe of a crowded peak. My idea of a perfect day is doing anything with my family, unplugged from the rest of the world. I believe in karma and the Golden Rule. I like good tequila better than good wine. I can get dressed for almost any occasion in less than five minutes. I've been saying I'll try yoga for about twenty years now. I'd rather fish a wild stream for small fish than a dammed lake for big fish. I actually really like my in-laws, all of them. Hospitals scare me. Oh, and about that trout-it lived to swim another day.

1. Website:
  
  http://www.ericblehm.com/

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Anonymous

Posted July 16, 2003

Absolutely Fabulous

Eric Blehm and Reganbooks has put together a fine compilation of action sports history with this full color pictoral history of DC Shoes. It is great to look at, and an interesting read. Not only is it inspiring, it makes me jealous I haven't done more with my life. This book makes me want to get off my butt and realize some of the dreams I've been putting off throughout my life. I'm forty-two years old. As DC's founder, Clay Blehm might have said when he got things rolling with the company at age 58... No better time than the present!
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Anonymous

Posted January 19, 2003

The Best Extreme Book I've seen.

Agents of Change, edited by Eric Blem is by far the best book I've read about the world of extreme sports. It tells the story of a struggling skateboard clothing company in the early 90s that stuck it out and turned into a multi million dollar company that is number one in America and world wide. DC is the NIKE of action sports shoes, and it has an impressive team of athletes--surfers, skateboarders, snowboarders, bmx freestylers, and motocross racers. All these athletes are pulled together by the DC motto to not follow the crowd, and to strive for perfection. By the photos, and world record stunts that are showcased in the book, you'll agree. This book is filled with insanity. And each athlete's individual success story is revealed by different writers, so there is a wide range of writing styles that match the athlete's individual personalities. Even with all the crazy athletes, I think the most interesting aspect of the entire DC Story is the story of the owners, and how they came together. Two punk kids, and grey haired "oldie" who seemed to make the ultimate management team. The president of the company had the original vision, but his story falls fairly flat when compaired to his two partners. His younger partner started with the company when he was 18 years old after suffering a near death experience, a school yard fight that ended his dreams to be a professional skateboarder. Irony is apparent when that kid's younger brother becomes the companie's star athlete, and one of the best skateboarders in the world. The truly interesting element of this Extreme book comes from the unlikely Accountant who starts working with them when he is 58 years old and broke. From the photos of this owner growing up in the dust bowl of Oklahoma, this guy experiences true poverty, but seemed to have a work ethic and business sense that led the company towards business success, enabling the two young punks to market and design their clothing, which became the DC Shoes brand. As the ultimate thank you for his hard work, the two young owners gave the accountant one third of the business. A true fairy tale in extreme sports, a rags to riches story that has an element that I missed before re-reading the foreword. The editor of the book happens to be the son of the old man accountant. He was friends with the other two kids, and introduced them all together. That, in my opinion, wraps up this story in a manner that other action sports and extreme books fall short in. It isn't a bunch of photos pulled together with the word "extreme" on the cover. It actually is a cohesive story that warrants being told. The full color photography and beautiful layouts only add to the professionalism that obviously went into this book. I'm glad I saw an early release copy of it on my friend's coffee table. I borrowed it, and now I'm going to buy it.
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Agents of Change: The Story of DC Shoes and its Athletes

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Meet the Author

Eric Blehm

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Absolutely Fabulous

The Best Extreme Book I've seen.