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Agents of Change: The Story of DC Shoes and its Athletes

Overview

In less than a decade, DC shoes has become an action sports icon. In 1994, Ken Block, Damon Way, and Clay Blehm, the cofounders of DC shoes, revolutionized skateboarding shoes and clothing by incorporating innovative technology and style into their designs.

They ignored industry trends and held true to a vision that changed action sports products and marketing forever. The three built DC shoes one T-shirt — and eventually two shoes — at a time ...

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2003 Trade paperback New. BRAND NEW. Excellent condition. Never read or opened. Has remainder mark. Trade paperback (US). Glued binding. 256 p. Contains: Illustrations. ... Audience: General/trade. Read more Show Less

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Overview

In less than a decade, DC shoes has become an action sports icon. In 1994, Ken Block, Damon Way, and Clay Blehm, the cofounders of DC shoes, revolutionized skateboarding shoes and clothing by incorporating innovative technology and style into their designs.

They ignored industry trends and held true to a vision that changed action sports products and marketing forever. The three built DC shoes one T-shirt — and eventually two shoes — at a time from the ground up, creating in the process an international name.

DC's pioneering attitude was sought out and shared by like-minded athletes, and the DC Shoes team was formed. These once-overlooked and misunderstood superstars are among the most talented and driven professionals and amateurs in their fields. In this photographic tribute, DC salutes its team members and their achievements, a new generation of sports with such athletes as: Skateboarding: Danny Way, Colin McKay, Rob Dyrdek, Josh Kalis, Stevie Williams, Anthony Van Engelen; BMX: Dave Mirra, Colin Winkelmann; Snowboarding: Todd Richards, Scotty Wittlake; Surfing: Andy and Bruce Irons; Motorcross: Ricky Carmichael, Jeff Emig, Mike Cinqmars.

This is the story of a garage company that initially couldn't even afford a garage. It celebrates the DC athletes who risk life and limb as the ultimate culmination of team talent in the action sports community. It's DC's salute to the passion that drives people to push their personal limits — in the business, in sports, and in life.

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Product Details

  • ISBN-13: 9780060505608
  • Publisher: HarperCollins Publishers
  • Publication date: 2/4/2003
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 10.00 (w) x 11.00 (h) x 0.00 (d)

Meet the Author

Eric Blehm is the former editor of Transworld SNOWboarding, author of Agents of Change: The Story of DC Shoes and Its Athletes, and coauthor of P3: Pipes, Parks, and Powder. The Last Season was a Book Sense bestseller and a Barnes & Noble Discover selection. He lives in southern California with his wife and son.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted July 16, 2003

    Absolutely Fabulous

    Eric Blehm and Reganbooks has put together a fine compilation of action sports history with this full color pictoral history of DC Shoes. It is great to look at, and an interesting read. Not only is it inspiring, it makes me jealous I haven't done more with my life. This book makes me want to get off my butt and realize some of the dreams I've been putting off throughout my life. I'm forty-two years old. As DC's founder, Clay Blehm might have said when he got things rolling with the company at age 58... No better time than the present!

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  • Anonymous

    Posted January 19, 2003

    The Best Extreme Book I've seen.

    Agents of Change, edited by Eric Blem is by far the best book I've read about the world of extreme sports. It tells the story of a struggling skateboard clothing company in the early 90s that stuck it out and turned into a multi million dollar company that is number one in America and world wide. DC is the NIKE of action sports shoes, and it has an impressive team of athletes--surfers, skateboarders, snowboarders, bmx freestylers, and motocross racers. All these athletes are pulled together by the DC motto to not follow the crowd, and to strive for perfection. By the photos, and world record stunts that are showcased in the book, you'll agree. This book is filled with insanity. And each athlete's individual success story is revealed by different writers, so there is a wide range of writing styles that match the athlete's individual personalities. Even with all the crazy athletes, I think the most interesting aspect of the entire DC Story is the story of the owners, and how they came together. Two punk kids, and grey haired "oldie" who seemed to make the ultimate management team. The president of the company had the original vision, but his story falls fairly flat when compaired to his two partners. His younger partner started with the company when he was 18 years old after suffering a near death experience, a school yard fight that ended his dreams to be a professional skateboarder. Irony is apparent when that kid's younger brother becomes the companie's star athlete, and one of the best skateboarders in the world. The truly interesting element of this Extreme book comes from the unlikely Accountant who starts working with them when he is 58 years old and broke. From the photos of this owner growing up in the dust bowl of Oklahoma, this guy experiences true poverty, but seemed to have a work ethic and business sense that led the company towards business success, enabling the two young punks to market and design their clothing, which became the DC Shoes brand. As the ultimate thank you for his hard work, the two young owners gave the accountant one third of the business. A true fairy tale in extreme sports, a rags to riches story that has an element that I missed before re-reading the foreword. The editor of the book happens to be the son of the old man accountant. He was friends with the other two kids, and introduced them all together. That, in my opinion, wraps up this story in a manner that other action sports and extreme books fall short in. It isn't a bunch of photos pulled together with the word "extreme" on the cover. It actually is a cohesive story that warrants being told. The full color photography and beautiful layouts only add to the professionalism that obviously went into this book. I'm glad I saw an early release copy of it on my friend's coffee table. I borrowed it, and now I'm going to buy it.

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