Agile Business Transformations: Priorities, Lessons, and Practices

by Satyajit Chakrabarti (Editor), Subrata Chattopadhyay (Editor), Udit Chawla (Editor), Sundeep Singh Sondhi (Editor), Arunava Dalal (Editor)

Overview

The corporate environment today is rapidly evolving, and it is of vital importance to organizations that they keep abreast with this evolution. A major point of struggle for most organizations is to navigate complex markets, new technologies, and shifting client demands in a highly competitive environment. Agile business approaches may just be the answer, as they promote transformation, innovation, and sustainable growth in response to these dynamic pressures.

This new book, Agile Business Transformations: Priorities, Lessons, and Practices, is a compilation of valuable opinions, case studies, and best practices of academics, professionals, and thought leaders who have worked on the agile transformation path, emphasizing a sustainability perspective in a dynamic world. It is a road map for businesses looking to successfully launch, carry out, and optimize agile programs. The book delves deeply into the core of agile ideas, methods, and frameworks, showing how they can be modified and put into practice to suit various business domains and operational scales.

The book offers insightful perspectives on agile approaches and their significant influence on numerous facets of contemporary businesses, such as project management, product development, human resources, customer engagement, and strategic planning. It illustrates the real-world'struggles faced by businesses and the challenges and accomplishments experienced by organizations from a variety of industries in their agile transformations. The book offers examples of agile transformations in the form of sustainable food delivery apps, green marketing strategies, eco-friendly transportation, ecologically intensive farming, regenerative farming and more. It details the factors, challenges, and opportunities that sustainable approaches bring to businesses.

An extremely enlightening work, prepared through the contributions of various authors from different countries, this book is sure to contribute immensely to the knowledge of research scholars, business students, marketing professionals, marketing academicians as well as businesses struggling with adaptation issues.

Product Details

ISBN-13:	9781774918586
Publisher:	Apple Academic Press
Publication date:	07/06/2025
Pages:	410
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Satyajit Chakrabarti, PhD, is a professor, technologist, entrepreneur, and venture capitalist as well as an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IoT, and data science and has over 20 patents filed in various fields of technology. Dr. Chakrabarti is the Pro Vice Chancellor at the University of Engineering and Management, Kolkata, India.

Subrata Chattopadhyay, PhD, is a Professor of Business Administration at the University of Engineering & Management, Kolkata, India. He has published articles and contributed to more than 30 international journals. In addition, he is the author of three books. As a life member of several professional organizations, he also provides mentorship and consulting services to a number of organizations.

Udit Chawla, PhD, is an Associate Professor of Business Administration at the University of Engineering & Management, Kolkata, India. He is an accomplished academician and a strong education professional focused on business analytics, data science, machine learning, and artificial intelligence. He has published and presented over 50 papers in reputed international journals and conferences.

Sundeep Singh Sondhi, PhD, is Dean of the Department of Business Administration at the University of Engineering & Management, Kolkata, India. In his earlier corporate life, he was involved in business development through direct and indirect sales, partner recruitment, and training across multiple industries. He has more than 25 years of rich experience in the industry.

Arunava Dalal, PhD, is an Assistant Professor in Business Administration at the University of Engineering & Management, Kolkata, India. He has published several articles in indexed international journals. He also has a rich experience working in the industry for more than 17 years. He is currently pursuing his PhD.

Table of Contents

1. Sustainable Food Delivery Apps: A Study on Consumer Satisfaction Toward the Usage of These Applications in the United Arab Emirates 2. A Study on How Green Marketing Strategies Affect Consumer Purchasing Behavior Across the Automobile Sector 3. Driving Toward Sustainability: The Role of Eco-Friendly Transportation in Reducing Carbon Emissions in the United Arab Emirates 4. Exploring the Role of Sustainable Marketing in Shaping Consumer Attitudes Toward Environmentally Friendly Products in the United Kingdom 5. Influence of Digital Voice Assistance on Consumer Purchase Intention 6. Farmers’ Perception on the Ecologically Intensive Farming: Evidence from Bangladesh 7. Critical Success Factors of Sustainable Marketing Strategy: A Comprehensive Study of Green Businesses 8. Factors Affecting Sustainable Practices of Digital Entrepreneurs for Social Tourism by Using Digital Platforms: A Study 9. Sustainable Synergy: Exploring the Relationship between Environmental Marketing and Green Entrepreneurship for Business 10. The Effectiveness of Vlogging as a Tool for Sustainable Travel Education: Evidence from Luxury Travel Vloggers in Dubai 11. Gig Workers Motivation Regarding the Online Food Delivery Sector in Kolkata: A Qualitative Exploration 12. Regenerative Farming: A Comprehensive and Holistic Approach to Food and Agriculture in Nigeria 13. Predicting Sustainable Working Capital Requirement for Firms by Using Dynamic Panel Data System Generalized Method of Moment 14. Exploring the Authenticity of Food Tourism Experiences: An Examination of Tourist Expectations and Perceptions in Saudi Arabia 15. Trends, Challenges, and Future Directions of Sustainable Tourism: A Systematic Literature Review 16. Factors Affecting Decision-Making of New Age Consumers with Regards to Private-Label Brands: A Conceptual Framework 17. Intention and Behavior Gap in Green Purchases: A Study on Consumers of Jharkhand and West Bengal 18. Sustainable Development Goal Indicators: Opportunities and Challenges in Monitoring and Assessment of Sustainable Development Goals and their Targets and Indicators 19. Neuromarketing Practices in Marketing Campaigns: A Case of Forecasting Consumer Behavior 20. Patient Incivility Experiences in Healthcare Systems: An Exploratory Study 21. Brand Hatred and Its Effect on Business Performance: A Conceptual Understanding 22. Factors Influencing the Adoption of Digital Transactions 23. Does Customer Co-Creation Influence Customer Loyalty? A Special Reference to Online Video Games

Editorial Reviews

Revolution is the single thing that never stays the same in the dynamic world of modern business. Agility must be embraced as a key philosophy by organizations if they are to succeed in this constantly changing environment. The important and essential manual, Agile Business Transformations: Priorities, Lessons, and Practice, helps readers navigate the treacherous landscape of agile transition in business. You’ll discover a goldmine of tips, tricks, and best practices given by professionals who have taken transformational experiences in these sections. This book serves as a guide for leaders and practitioners alike, from comprehending the priorities that support successful agile transitions to learning from real-world experiences. The authors guide you through the complexities of adopting agile while highlighting the obstacles and successes encountered along the route. This book contains priceless insights that may be implemented in a variety of organizational scenarios, regardless of whether you are an experienced CEO, a project manager, or an agile enthusiast.

Greater than just a book, Agile Business Transformations provides a road map for thriving in a time of rapid change. Let this book serve as your trustworthy guide as you set out on your own agile journey. It will illuminate the way ahead and assist you in transforming your company with assurance and purpose.”

—From the Foreword by Phillip Kotler, American marketing author and consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, Illinois

From the Publisher