Agile Product Management with Scrum: Creating Products that Customers Love

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0321605780 BRAND NEW W/FAST SHIPPING! This item is: Agile Product Management with Scrum: Creating Products that Customers Love, 1st Ed., 2010, by Pichler, Roman; FORMAT: ... Paperback; ISBN: 9780321605788. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number! Read more Show Less

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Overview

The First Guide to Scrum-Based Agile Product Management

In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

Coverage includes

  • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
  • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
  • Grooming the product backlog: managing the product backlog effectively even for the most complex products
  • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
  • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

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Editorial Reviews

From the Publisher

“Product owners have had few places to turn to for advice, despite having the hardest role on an agile project. This book rectifies that. Roman Pichler’s insights into the duties of the product owner are powerful and practical. Correctly applied, his advice will benefit any product owner and agile team.”

–Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied

“Scrum is silent on how a product owner can maximize value. Most product managers and marketers don’t know how to use the iterative, incremental nature of Scrum to do so. Roman has filled this hole nicely with his new book, Agile Product Management with Scrum.”

–Ken Schwaber, codeveloper of the Scrum process

“With so little written on the intersections of agile methods and product management, Roman makes a significant contribution to the field. The book provides clear guidance and rich examples on how to become an agile product manager and a successful product owner, and, further, how to lead with a strong vision. This book is a must read for product managers new to Scrum, product owners new to product management, and any product manager who wants to get the most out of Agile.”

–Greg Cohen, Principal Consultant, 280 Group and Director, Silicon Valley Product Management Association

“I’m always happy to hear what Roman is thinking. What I really like about this book is that he not only shares his experience (“Common Mistakes” is a great section), but he also brings in the wisdom of others in the field. This powerful combination allows him to see farther ahead and share that vision with us. Thanks, Roman!”

–Linda Rising, Independent Consultant and coauthor of Fearless Change: Patterns for Introducing New Ideas

“Roman Pichler’s new and remarkable book focuses on the product and the product owner role, applying Scrum to the whole value chain. His experience as a coach leads to genuinely balanced, practical, and applicable solutions for every conceivable situation in the product lifecycle. This is the definitive reference guide to agile product management for all practitioners!”

–Markus Andrezak, Manager, Outsourced Product Development, mobile.international GmbH

“Roman Pichler’s product owner book is an easy-to-read and comprehensive description of the important role of the product owner in Scrum. It points out the significance of vision and leadership, as well as minimal marketable products and short release cycles. It is a resource for new product owners to get into their job and gives management good advice on choosing the right person for that job.”

–Andrea Heck, Dipl-Inf (Univ.), Agile Transition Project Manager

“The product owner is a vital role in Scrum, and Roman’s new book is a welcome contribution to helping product owners succeed.”

–Craig Larman, coauthor of Scaling Lean & Agile Development and Practices for Scaling Lean & Agile Development

“Roman’s no-nonsense approach takes Scrum back to its roots, examining and building on the fundamental concepts behind product ownership. The focus on teamwork is a welcome antidote to process-centric views of Scrum, showing how the product owner role changes and challenges the status quo of the traditionally run project. Well researched, Roman leverages both his own experience as well as that of others, clearly showing how Scrum product ownership works to solve common problems, citing realworld examples of both success and failure. Scattered with practical tips, this book is for anybody who wants to manage or to be a Scrum product owner and release successful products using Scrum.”

–Simon Bennett, Global Competency Lead and Product Owner, EMC Consulting

“Roman Pichler’s Agile Product Management with Scrum is destined to be a vital reference for agile product managers, product owners, business analysts, and anybody wanting to be a great agile product manager. Roman shares practical tips and guidance on all aspects of agile planning, the care and feeding of your product backlog, and the essential activities of visioning, valuing, and collaborating. Agile Product Management with Scrum will raise your awareness of the complex, multifaceted discipline of agile product management. Better yet, all agile team members will benefit by reading this book, because on every successful agile team, we all think like product managers.”

–Ellen Gottesdiener, President/Founder, EBG Consulting, Inc.

“Agile software development is about incrementally converting requirements into working software using short iterations. Agile Product Management with Scrum answers one of the most important questions in product organizations: “Are we building the right product?” Or, as Roman so passionately put it in his subtitle, Creating Products that Customers Love. Roman’s book is the long-awaited link to turn a broad vision into meaningful and digestible requirements. It provides a thorough introduction to the Scrum framework for product managers and executives who are eager to reduce development costs and time-to-market delivery of exciting new software products.”

–Jochen Krebs, Incrementor and Author of Agile Portfolio Management

“Roman delivers an agile product management book that clearly describes the importance, challenges, and pitfalls of the product owner role. Using practical examples, highlighting common mistakes, and supplying reflection questions at the end of each chapter, Roman makes the role of product owner easily accessible and doable. This is the book to read for any organization wishing to implement Scrum.”

–Jessica Hildrum, former CEO of Norway’s premier Agile training company

“At the core of every successful agile development team is a visionary, engaged, and empowered product manager. In Agile Product Management with Scrum, Roman Pichler gives us a simple, no-nonsense definition of the role that will lead any Scrum team to amazing results. For all of you that want to get under the covers of the most important role in agile development, this is the book for you. A must for every new product owner!”

–Steve Greene, Vice President, Program Management & Agile Development, salesforce.com

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Product Details

  • ISBN-13: 9780321605788
  • Publisher: Addison-Wesley
  • Publication date: 4/5/2010
  • Series: Addison-Wesley Signature Series
  • Pages: 133
  • Sales rank: 350,698
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. In addition to this book, he is the bestselling author of Scrum–Agiles Projektmanagement erfolgreich einsetzen (Scrum–Applying Agile Project Management Successfully) (dpunkt.verlag, 2008). As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. Find out more at romanpichler.com.

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Table of Contents

Foreword by Jeff Sutherland xv

Foreword by Brett Queener xvii

Preface xix

Acknowledgments xxiii

About the Author xxv

Chapter 1: Understanding the Product Owner Role 1

The Product Owner Role 2

Desirable Characteristics of a Product Owner 3

Working with the Team 7

Collaborating with the ScrumMaster 9

Working with Customers, Users, and Other Stakeholders 10

Scaling the Product Owner Role 12

Common Mistakes 16

Reflection 20

Chapter 2: Envisioning the Product 23

The Product Vision 24

Desirable Qualities of the Vision 25

The Minimal Marketable Product 27

Simplicity 31

Customer Needs and Product Attributes 33

The Birth of the Vision 35

Techniques for Creating the Vision 37

Visioning and the Product Road Map 41

Minimal Products and Product Variants 42

Common Mistakes 43

Reflection 46

Chapter 3: Working with the Product Backlog 47

The DEEP Qualities of the Product Backlog 48

Grooming the Product Backlog 49

Discovering and Describing Items 51

Prioritizing the Product Backlog 54

Getting Ready for Sprint Planning 59

Sizing Items 64

Dealing with Nonfunctional Requirements 68

Scaling the Product Backlog 70

Common Mistakes 71

Reflection 74

Chapter 4: Planning the Release 75

Time, Cost, and Functionality 76

Quality Is Frozen 78

Early and Frequent Releases 79

Quarterly Cycles 81

Velocity 82

The Release Burndown 83

The Release Plan 87

Release Planning on Large Projects 91

Common Mistakes 94

Reflection 96

Chapter 5: Collaborating in the Sprint Meetings 97

Sprint Planning 98

Definition of Done 99

Daily Scrum 100

Sprint Backlog and Sprint Burndown 101

Sprint Review 101

Sprint Retrospective 103

Sprint Meetings on Large Projects 104

Common Mistakes 107

Reflection 109

Chapter 6: Transitioning into the Product Owner Role 111

Becoming a Great Product Owner 111

Developing Great Product Owners 115

Reflection 118

References 119

Index 125

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Customer Reviews

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Sort by: Showing all of 8 Customer Reviews
  • Posted June 3, 2010

    Concise coverage of just what product owners need to know

    As a project management framework, Scrum introduces many changes. One of the biggest is the role of the product owner who represents the users or customers of a product or system. The product owner is responsible for making sure the right product is being built and in the right order. This forces the product owner to think iteratively and incrementally about the product--rather than a small set of large decisions made at the outset of a project, the Scrum product owner makes many more but smaller decisions throughout the course of a typical development project.

    This excellent book provides new and experienced product owners with the guidance they will need to work in this new way. The book focuses on precisely what you need to know in order to be a great product owner. Author Roman Pichler assumes that the reader is either an experienced traditional product manager learning Scrum or will pick up an additional book on traditional product management. This allows him to focus specifically on the unique product management challenges of using Scrum. He covers how to create a shared vision of the product, which is more difficult on Scrum as its iterative nature avoids a prolonged upfront specification phase. Pichler covers thorough coverage of creating a product backlog, planning a release, and collaborating with the team during the sprints ("iterations") of the project. He also provides advice on how to transition into the new role of product owner.

    There is a shortage of fantastic product owners in the world. This book will help fix that problem.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted October 29, 2011

    A fancy book with little content.

    This book is not even worth skimmig it has so little content. Save your money for other books.

    0 out of 1 people found this review helpful.

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