Agility: Competing and Winning in a Tech-Savvy Marketplace


Most businesses are frustrated regarding their use of IT. Are theymaking the most of it and unlocking the potential of theirworkforce? Are they even using technology correctly? InAgility, Mark Mueller-Eberstein defines a new course thatyour business can use to join the elite ranks of optimized ITinfrastructure superstars.

Mueller-Eberstein teaches you how you can exploit technology totake your business to a new level of success. But this book isn'tabout how to be simply good or ...

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Most businesses are frustrated regarding their use of IT. Are theymaking the most of it and unlocking the potential of theirworkforce? Are they even using technology correctly? InAgility, Mark Mueller-Eberstein defines a new course thatyour business can use to join the elite ranks of optimized ITinfrastructure superstars.

Mueller-Eberstein teaches you how you can exploit technology totake your business to a new level of success. But this book isn'tabout how to be simply good or better at using IT. Instead, itdescribes the myths of IT that keep companies underperforming,frustrated, and unprofitable. Filled with global case studies fromvarious industries, it's about evaluating and prioritizing ITprojects based on the impact on your business and about redefiningexactly how strategy and technology implementation intersect, tocreate astounding business performance.

To be IT-agile, Mueller-Eberstein reveals, you must take anhonest look at the crucial role of technology adoption and itsderived impact on your business's results—and he offerslessons and experiences drawn from his many years in helpingorganizations use technology solutions to increase their agilitywithin their business sector. He shows how it is those companiesthat know how to efficiently choose, roll out, and measure theeffect of new technology that have proven themselves to be winnersin today's marketplace. He underscores that, whether it'sreductions in energy use or a quicker time to market with a newproduct, it's companies like BMW and Del Monte that have usedtechnology to gain a competitive advantage. These are today's Agileorganizations. It's time your company joins them.

The corporate digital divide will soon be drawn between thosewho exploit technology to its full potential—the Agileones—and those who merely have it.

Whether your job is to manage facilities, people, or salesaccounts, or oversee technology and its management, Agilitypresents IT solutions that can and will transform any and everypart of your company.

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Product Details

  • ISBN-13: 9780470635445
  • Publisher: Wiley
  • Publication date: 8/2/2010
  • Series: Microsoft Executive Leadership Series, #21
  • Edition number: 1
  • Pages: 247
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

MARK MUELLER-EBERSTEIN is founder and CEO of Adgetec, whose mission is to help organizations and their leaders realize value globally. He is a recognized thought leader, speaker, mentor, and coach. He also advises start-ups, sometimes hands-on as their COO on business strategy and IP management. Agility was written based on his over fifteen years of global experience in the IT industry working with companies and governments to choose, adopt, roll out, and measure the impact of new technologies. In his responsibility as the director of deployment and adoption at Microsoft, he was responsible for the customers' value realization and deployment experience of Microsoft's Office and collaboration products; the customer and partner engagement during Microsoft's software development process; and joint research with leading academic institutions on technology adoption and its impact on business results. During his career with Microsoft and as the company's advisor, he coached Microsoft employees, customers, and partners across the globe on this and other topics. Prior to joining Microsoft, Mueller-Eberstein was at Hewlett-Packard in leadership positions in business development, marketing, and product management. He received a Master of Business Administration from the University of Technology Berlin and studied at the University of Marburg, both in his native country of Germany.

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Table of Contents



Chapter 1 Leading into the Future 1

Current Landscape 2

Key Forecast of IT Trends and Spends 4

Leading by Example 5

Chapter 2 Maximum Ride: Owning Technology versus Just Using IT 11

How the World Is Changing 13

Current Research in Enterprise Architecture 17

Making Quantum Leaps and Not Just Incremental Changes 22

Microsoft's Structured Approach 24

Infrastructure Maturity and the Impact on Core Business Performance 27

Trends 29

Note about Case Studies and the Infrastructure Optimization Model 31

Chapter 3 Optimizing for Agility: A Different Way to View Your Business 33

Individual, Organization, or Information Technology: Where Do You Start? 36

Role of Place, People, and Technology 44

Infrastructure Optimization 53

Capabilities: The Areas of Optimization 59

Chapter 4 Technology as the Competitive Edge 63

Why Benchmarking? 64

Auto, Finance, Healthcare, Public Sector View Comparison 69

Chapter 5 Business Impact: Technology Solutions from the Shop Floor to the Top Floor 109

IT as Business Enabler instead of Cost Center 110

Creating Business Intelligence from Data Overload 113

Improving Customer Contact through Web Site Design and Database Magic 118

Streamlining the Product Development Cycle 124

Retaining Confidentiality while Operating "in the Cloud" 128

Managing Suppliers and Inventory 132

Security, Security, and More Security 137

Working Anywhere, Anytime 140

Making Sustainability Part of the Bottom Line 143

Chapter 6 Assessing Your Situation 147

Where Is Your Starting Position? 150

Analyzing Where You Want to Go 156

Define Where You Want to Be 157

Where to Begin? 166

Chapter 7 Making It Happen 171

Big-Picture Goals during Change 173

Optimizing for Simplicity and Agility 181

Off-the-Shelf Solutions versus Customization 187

Building Your A Team 190

Ongoing Upgrades: Moving from "Old" to "Always Fresh" 195

Adoption Made Easier: Moving Data, Training People 196

Chapter 8 Optimizing Your Workforce: Leveraging the New with the Old 203

Technology Immigrants and Digital Natives 206

Getting Everyone across the Chasm 209

Social Networking: A Tool from Home Goes to Work 211

Sector Influence on Change 213

Old Dogs, New Kids, and the Naysayers 219

Chapter 9 Starting Over To Stay Ahead 225

Index 231

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    The jetblack shewolf sat down on one of her rocks. She had choosen this place because it ha lots of trees apond and a large river. The rocks in betwwen where large and flat-right in the sun. The trees were dense and there were lots of warm ferns. Prey was also availible. Swift sat on a rock thinking about her pack. It seemed like no one was on. She wished there was. It was always like this to her-no one really is on exept Streak and Blayze. Suddenly she rememberd what she had discoverd when exploring. She got up. And streatched.

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