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The Aging Consumer: Perspectives From Psychology and Economics / Edition 1
     

The Aging Consumer: Perspectives From Psychology and Economics / Edition 1

by Aimee Drolet
 

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ISBN-10: 1848728115

ISBN-13: 9781848728110

Pub. Date: 06/10/2010

Publisher: Taylor & Francis

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.

This edited volume, written by experts in many fields, examines the economic and

Overview

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.

This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

Product Details

ISBN-13:
9781848728110
Publisher:
Taylor & Francis
Publication date:
06/10/2010
Series:
Marketing and Consumer Psychology Series
Edition description:
New Edition
Pages:
328
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Related Subjects

Table of Contents

Preface. Part 1. What Changes with Aging? A.H. Gutchess, Cognitive Psychology and Neuroscience of Aging. M.D. Hurd, S. Rohwedder, Spending Patterns in the Older Population. A. Drolet, L. Lau-Gesk, P. Williams, H.G. Jeong, Socioemotional Selectivity Theory: Implications for Consumer Research. Part 2. Decision Making. E. Peters, Aging-related Changes in Decision Making. G. Burtless, Do Workers Prepare Rationally for Retirement? S.L. Wood, J.A. Shinogle, M.M. McInnes, New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers’ Medical Decision Making? C. Folkman Curasi, L.L. Price, E.J. Arnould, The Ageing Consumer and Intergenerational Transmission of Cherished Possessions. Part 3. Older Consumers in the Marketplace. C.M. Bonifield, C.A. Cole, Comprehension of Marketing Communications among Older Consumers. R. Lambert-Pandraud, G. Laurent, Impact of Age on Brand Choice. C. Yoon, F. Feinberg, N. Schwarz, Why Do Older Consumers Tell Us They Are More Satisfied? H.R. Moody, S. Sood, Age-branding. N. Charness, M. Champion, R. Yordon, Designing Products for Older Consumers: A Human Factors Perspective.

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