Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation [NOOK Book]

Overview

This volume examines how far agribusiness corporations are responding to the opportunities and pressures resulting from emerging environmental awareness. In particular, in what ways are they changing their R & D and business practices in order to develop new environmentally oriented products, services and methods of production? These questions are explored through investigations of particular biotech and agribusiness companies -- including Monsanto, Ciba Geigy, Dole, and Chiquita -- and their behaviour in ...
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Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation

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Overview

This volume examines how far agribusiness corporations are responding to the opportunities and pressures resulting from emerging environmental awareness. In particular, in what ways are they changing their R & D and business practices in order to develop new environmentally oriented products, services and methods of production? These questions are explored through investigations of particular biotech and agribusiness companies -- including Monsanto, Ciba Geigy, Dole, and Chiquita -- and their behaviour in situations as diverse as California, Europe, Australia, Brazil, and Central America.The book explains why some corporations are successful in introducing environmentally friendly innovations, and others are not. The result is a sophisticated and critical analysis of business practices and regulatory systems in the agro-food sector.
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Product Details

  • ISBN-13: 9781848136083
  • Publisher: Zed Books
  • Publication date: 7/4/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • File size: 941 KB

Meet the Author


Kees Jansen is Lecturer in the Technology and Agrarian Development Group at Wageningen University in the Netherlands.

Sietze Vellema is Scientific Researcher in Technology Management and Policy in the Institute for Agro-Technical Research, Wageningen University and Research Centre.

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Table of Contents

1 Agribusiness and environmentalism : the politics of technology innovation and regulation 1
2 Reconciling shareholders, stakeholders and managers : experiencing the Ciba-Geigy vision for sustainable development 25
3 Monsanto facing uncertain futures : immobile artefacts, financial constraints and public acceptance of technological change 42
4 The appearance and disappearance of the GM tomato : innovation strategy, market formation and the shaping of demand 68
5 Contrasting paths of corporate greening in Antipodean agriculture : organics and green production 91
6 Room for manoeuvre? : (in)organic agribusiness in California 114
7 Greening bananas and institutionalizing environmentalism : self-regulation by fruit corporations 145
8 The DBCP pesticide cases : seeking access to justice to make agribusiness accountable in the global economy 176
9 Business and biotechnology : regulation of GM crops and the politics of influence 200
10 Social struggles and the regulation of transgenic crops in Brazil 232
11 Private versus public? : agenda-setting in international agro-technologies 261
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