Agricultural Communications in Action: A Hands-On Approach / Edition 1

Agricultural Communications in Action: A Hands-On Approach / Edition 1

by Ricky Telg
     
 

ISBN-10: 1111317143

ISBN-13: 9781111317140

Pub. Date: 10/13/2011

Publisher: Cengage Learning

Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps you become a more effective communicator. Focusing specifically on skills-building and communication concepts, this exciting First Edition helps you understand the broad methods utilized in communication—whether it be in

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Overview

Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps you become a more effective communicator. Focusing specifically on skills-building and communication concepts, this exciting First Edition helps you understand the broad methods utilized in communication—whether it be in journalism, through social media, or in other outlets. Current communication trends are integrated throughout this practical, "how-to" text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Offering the basics to succeed in many areas of communications, the book is an excellent resource for Agricultural professionals in all areas of the industry.

Product Details

ISBN-13:
9781111317140
Publisher:
Cengage Learning
Publication date:
10/13/2011
Edition description:
New Edition
Pages:
368
Product dimensions:
8.60(w) x 11.00(h) x 0.70(d)

Related Subjects

Table of Contents

Section I: INTRODUCTION AND MESSAGE DEVELOPMENT. 1. Introduction to Agricultural Communications. 2. Effective Communication and Message Development. 3. Research Methods. Section II: WRITING AND DOCUMENT DESIGN. 4. Business Writing. 5. News Media Writing. 6. Document Design. Section III: VISUAL COMMUNICATION. 7. Public Speaking. 8. Visual Communication. 9. Digital Photography and Photographic Editing. Section IV: Video and Online Communication. 10. Video and Audio Production. 11. Web Design. 12. New Media. Section V: WORKING WITH THE MEDIA. 13. Media Relations. 14. Risk/Crisis Communication. Section VI: Putting it Together. 15. Persuasion and Persuasive Information and Educational Campaigns. 16. Special Events. 17. Communications Campaign Development. Section VII: THE FUTURE. 18. Future of Agricultural Communications.

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