Agricultural Marketing and Consumer Behavior in a Changing World / Edition 1

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $168.78
Usually ships in 1-2 business days
(Save 26%)
Other sellers (Hardcover)
  • All (4) from $168.78   
  • New (3) from $168.78   
  • Used (1) from $295.44   


As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support.
This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Read More Show Less

Editorial Reviews

Specialists in various areas relating to marketing agricultural and food products provide an array of perspectives, but share the underlying notions that agriculture and food are undergoing fundamental changes such as deregulation, globalization, genetic engineering, consumer attitudes and life styles, the media, and distribution; that marketing agrifood should draw on the same principles used in other fields; and that an interdisciplinary approach is needed to understand what is going on in the field. The 15 papers, from a March 1996 seminar in Wageningen, the Netherlands, cover the competitive environment, the evolution of channels and institutions, and dynamics of consumer behavior. The natural environment is mentioned now and then. Annotation c. by Book News, Inc., Portland, Or.
Read More Show Less

Product Details

  • ISBN-13: 9780792398561
  • Publisher: Springer US
  • Publication date: 2/13/1997
  • Edition description: 1997
  • Edition number: 1
  • Pages: 315
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.81 (d)

Meet the Author

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

Read More Show Less

Table of Contents

Preface. Part I: The Changing Competitive Environment. 1. New Areas in Agricultural and Food Marketing: K.G. Grunert, et al. 2. Competing for the Future in the Agricultural and Food Channel; B. Wierenga. 3. Marketing Analysis for Agricultural Development: Suggestions for a New Research Agenda; W.G. Janssen, A. van Tilburg. 4. Impact of Changing Pig Welfare Preferences on the Economics of Pork Production-Marketing Chains; M. den Ouden, et al. Part II: Evolution in Channels and Institutions. 5. Evolution of Agricultural Marketing Institutions, a Channel Approach; M.T.G. Meulenberg. 6. The Impact of Changes in the Power and Information Balance Upon the Quality of Supplier-Reseller Relationships in Food Marketing Channels; G.H. van Bruggen, L.P. Bucklin. 7. Hedging Risk in Agricultural Futures Markets; J.M.E. Pennings, M.T.G. Meulenberg. Part III: Dynamics in Consumer Behavior. 8. Dynamics in Consumer Behavior with Respect to Agricultural and Food Products; J.-B.E.M. Steenkamp. 9. The Identification of Sensory Dimensions of Food Products from Scanner Data Using the STUNMIX Methodology; M. Wedel. 10. Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands; H.C.M. van Trijp, et al. 11. Means-end Chain Theory and Laddering in Agricultural Marketing Research; A. Audenaert, J.-B.E.M. Steenkamp. 12. Consumer Search and Surplus in Markets with Differentiated Food Products; A. Böcker. 13. Testing for the Intertemporal Separability Hypothesis on Italian Food Demand; J.A. Molina, F. Rosa.14. Analysis of Changes in Portuguese Meat Consumption: M.M. Barreira, M.F. Duarte. 15. A Test for Differences in Food Demand Among European Consumers. A Dynamic Approach; A.M. Angulo, et al. About the Contributors. Subject Index. Author Index. List of Sponsors.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)