AI Powered B2B Marketing: Develop AI Enabled Strategies and Practices for Maximum Impact

by Simon Hall

Overview

The rapid evolution of AI offers unprecedented opportunities for B2B marketers to improve efficiency and increase impact, but also presents significant challenges for B2B marketing professionals who must understand and deploy these technologies effectively.

This book works to demystify AI for B2B marketers, providing those at a mid-senior level with clear, practical frameworks for integration, backed by real-world examples and expert insights from global companies such as Danfoss, American Express, IBM and Schneider Electric. From exploring how AI can power market, competitor and customer research, to the ethics of using AI and how to embed it into your overarching B2B marketing strategy, this book delivers everything a B2B marketer needs to know about using AI in their marketing.

Written by market-leading expert Simon Hall, AI Powered B2B Marketing, explores how AI can transform every aspect of the B2B marketing strategy including content on lead generation and nurturing, the buyer journey and awareness phase and on engaging and managing accounts. It also covers how to review and select the right technology for the job and explains the future trends marketers need to keep an eye on to stay ahead of the curve.

Product Details

ISBN-13:	9781398621985
Publisher:	Kogan Page, Ltd.
Publication date:	12/30/2025
Pages:	352
Product dimensions:	6.14(w) x 9.21(h) x 0.00(d)

About the Author

Simon Hall, based in London, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent. He is also the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, both published by Kogan Page.

Table of Contents

** Chapter - 00: Introduction to AI and AI’s impact on B2B Marketing * Section - ONE: AI based market and customer research ** Chapter - 01: AI for Market Research ** Chapter - 02: AI for Customer Insights * Section - TWO: Awareness and Content Marketing ** Chapter - 03: Using AI in the Awareness Phase ** Chapter - 04: Search Engine Marketing and AI ** Chapter - 05: B2B Content Marketing and AI * Section - THREE: AI Lead Generation and Lead Nurturing ** Chapter - 06: AI for Account Identification and Research ** Chapter - 07: Lead Capture ** Chapter - 08: AI Powered Lead Nurturing * Section - FOUR: AI for Optimizing Customer Relationships ** Chapter - 09: Personalization Through AI ** Chapter - 10: Conversational AI ** Chapter - 11: AI and Customer Events, Webinars ** Chapter - 12: AI Enabled Retention Marketing * Section - FIVE: AI Management and Planning ** Chapter - 13: Data Privacy ** Chapter - 14: Ethical use of AI ** Chapter - 15: AI-Powered Performance Measurement ** Chapter - 16: Marketing operations and AI ** Chapter - 17: AI Technology Review and Selection