AI Strategy: Unleash the Power of Artificial Intelligence in Your Business

by Bernard Marr

Overview

Is your business truly ready for the AI revolution? Discover how to unlock the full potential of artificial intelligence and future-proof your organization with a winning AI strategy.

AI is transforming every industry - is your business keeping up? In this essential guide, bestselling author and futurist Bernard Marr provides a comprehensive playbook for leaders looking to harness the power of AI. From understanding AI's transformative impact to developing a clear, actionable strategy, this book equips leaders with the tools they need to drive innovation, manage risks, and stay ahead in an AI-driven world.

AI Strategy is the definitive guide for leaders ready to unlock AI's potential at scale. Covering every aspect of AI adoption - from ethical considerations and data management to employee upskilling and tech infrastructure - this book delivers real-world examples across multiple organizations and industries, from energy, healthcare and education to marketing and HR. Whether you're just starting or scaling fast, this must-read guide will help you confidently build and execute a winning AI strategy.

Product Details

ISBN-13:	9781398619555
Publisher:	Kogan Page, Ltd.
Publication date:	04/29/2025
Pages:	328
Product dimensions:	6.14(w) x 9.21(h) x 0.00(d)

About the Author

Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic board advisor, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. He is also a major influencer with a combined following of 5 million people across his social media channels and newsletters and has been ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page.

Table of Contents

** Chapter - 00: Introduction: The urgent need for AI strategy * Section - ONE: Unveiling the power of AI ** Chapter - 01: AI today: Its evolution and integration, and the dawn of a new digital age; ** Chapter - 02: The positive and negative impacts of AI: A balanced perspective; ** Chapter - 03: Why every business is now an AI business: Embracing the inevitable transformation; * Section - TWO: Crafting your AI blueprint ** Chapter - 04: Business alignment: Rethinking strategies for the AI revolution; ** Chapter - 05: Your use cases: From quick wins to strategic triumphs; ** Chapter - 06: The need for scalability: Building AI for tomorrow, today; ** Chapter - 07: Data management: The keystone of AI success; ** Chapter - 08: Technology stack: Architecting the future; ** Chapter - 09: Talent and skills development: Cultivating an AI-ready workforce; ** Chapter - 10: Vendor and partner ecosystems: Leveraging collective expertise; ** Chapter - 11: Ethical and responsible AI: Guiding principles for trustworthy technology; ** Chapter - 12: Compliance and security: Fortifying your AI endeavours; ** Chapter - 13: Sustainability: AI for a greener tomorrow; ** Chapter - 14: Risk management: Safeguarding your AI journey; ** Chapter - 15: Delivery and change management: Navigating the AI transformation; ** Chapter - 16: Measurement and evaluation: Defining success in the AI era; ** Chapter - 17: Culture and mindset: Cultivating innovation and adaptability; * Section - THREE: AI strategy in action - Real-world examples from the front lines ** Chapter - 18: Real-world AI use cases: Identifying overlaps and overarching themes; ** Chapter - 19: Real-world examples from business functions; * Section - FOUR: Envisioning the future with AI ** Chapter - 20: Top tips: Key enablers of AI success; ** Chapter - 21: A look into the future: Beyond the horizon

Editorial Reviews

"Clear, important and strategic. AI Strategy is a must-read for leaders who don't want to get left behind on AI."

Gary Shapiro

"Bernard Marr's AI Strategy is a must-read for business leaders looking to deploy and integrate AI at scale. It pushes leaders to think bigger and bolder-beyond tactical applications-to drive real transformation within their organizations and across industries."

Vlad Lukic

"A masterful guide that demystifies AI and provides business leaders with a clear, actionable blueprint for leveraging this transformative technology. Marr combines deep expertise with practical insights, making this an essential playbook for any organization looking to thrive in the AI era."

Thomas Godden

"AI is deeply transforming the way we do research, development, and innovation, a shift I regularly discuss with my clients-senior executives navigating this change, and my personal focus. In AI Strategy, Bernard Marr extends this view to the broader business landscape, offering leaders a clear roadmap to integrate AI across all strategic dimensions. A must-read!"

Albert Meige

"AI Strategy is a crucial reference for every reader who wants to improve their business processes and customer experience with AI. Bernard Marr lays out in simple, logical steps how to rethink your business strategy, identify and prioritize your use cases, and then operationalize those quickly and at scale. Moreover, the book is sprinkled with tangible examples of where and how AI is having a positive impact on the world's leading brands. Recommended unreservedly."

Jon Tippell

"Whether it is on stage or in a book, Bernard Marr sketches a clear picture of the possibilities and impossiblities, the exciting parts as well as the intimidating ones and the do's and don't's around AI. This book helps any leader to get a comprehensive picture of how to incorporate AI in their strategy and day-to-day life."

David Plink

"Business leaders are enthralled with the promise of AI, but many are struggling to scale the impact across their organizations. In AI Strategy, Bernard strikes the right balance between technological insight and strategic thinking, offering a clear roadmap for organizations at any stage of their AI journey. AI Strategy is an important resource for executives who recognize that AI isn't just another technology trend, but a fundamental business imperative."

Paul Daugherty

"Bernard Marr's AI Strategy is an essential guide for business leaders navigating the AI revolution. With deep insights and real-world case studies, Marr demystifies AI and presents a strategic blueprint for leveraging its transformative power. For any executive, entrepreneur, or decision-maker looking to future-proof their organization, AI Strategy provides the clarity and direction needed to turn AI from a buzzword into a sustainable competitive advantage."

Taha Kass-Hout

"A comprehensive and thoughtful guide on developing and implementing AI. It is a must-read for leaders wanting to gain or maintain a competitive edge with this transformative technology."

Luc Dammann

"Business leaders need to prioritize developing a robust AI strategy and roadmap. This is essential to harness the power of generative AI and drive new economic and societal value. AI Strategy provides guidance on how to navigate both the technological advancements and cultural shifts that come with this transformative landscape."

Mitra Azizirad