AIDS and Business / Edition 1

AIDS and Business / Edition 1

by Saskia Faulk, Jean-Claude Usunier
     
 

ISBN-10: 0415454638

ISBN-13: 9780415454636

Pub. Date: 03/02/2009

Publisher: Taylor & Francis

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive

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Overview

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case studies of managers worldwide faced with challenging HIV/AIDS-related management decisions. AIDS and Business will fascinate the general reader seeking an understanding of the HIV/AIDS pandemic and to the advanced reader looking to develop a more sophisticated understanding of the impact of the disease.

The case studies in this volume, set in nine countries, detail the issues facing businesses operating in areas where HIV/AIDS prevalence is growing. The topics discussed include understanding the role of social and cultural factors in the spread of HIV, the different organizations and institutions fighting the epidemic, designing an HIV communications campaign, HIV testing, ethical issues, marketing ethics and CSR, condoms marketing, and designing an HIV workplace program. Useful as a resource on HIV/AIDS and business, a set of case studies, or a training tool, this book contains a unique range of tools for learning to understand the epidemic, designed from a grounded and practical business perspective.

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Product Details

ISBN-13:
9780415454636
Publisher:
Taylor & Francis
Publication date:
03/02/2009
Series:
Routledge Advances in Management and Business Studies Series
Pages:
354
Product dimensions:
6.10(w) x 9.10(h) x 1.00(d)

Table of Contents

List of Tables

List of Figures

List of Boxes

1 A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS 1

2 Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil 48

3 Mexicom Designs a National Public Health HIV/AIDS Campaign 81

4 Ross IVD: Global Marketing Issues for HIV Testing Products and Services 101

5 Protectom: Selling Condoms, a Complex Business 127

6 Global Pricing and Ethics of Marketing HIV/AIDS Drugs 141

7 RealSource India: HIV/AIDS in the Back Office to the World 184

8 WinThai: Initiating HIV/AIDS Action in a Reborn Epidemic 194

9 Woolworths South Africa 211

10 Designing a Company HIV/AIDS Program 220

Glossary 249

Notes 261

Index 319

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