AIDS and Business / Edition 1

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"The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case studies of managers worldwide faced with challenging HIV/AIDS-related management decisions." The case studies in this volume, set in nine countries, detail the issues facing businesses operating in areas where HIV/AIDS prevalence is growing. The topics discussed include understanding the role of social and cultural factors in the spread of HIV, the different organizations and institutions fighting the epidemic, designing an HIV communications campaign, HIV testing, ethical issues, marketing ethics and CSR, condoms marketing, and designing an HIV workplace program. Useful as a resource on HIV/AIDS and business, a set of case studies, or a training tool, this book contains a unique range of tools for learning to understand the epidemic, designed from a grounded and practical business perspective.
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Product Details

Meet the Author

Saskia Faulk is a DBA candidate at Charles Sturt University, Australia. During her doctoral research she is developing a risk identification and management tool for measuring HIV/AIDS at a business location using cultural, social, and economic geography variables. She has worked for many years as a business educator, case study writer, and consultant in a number of countries.

Jean-Claude Usunier is a professor of marketing and international business at the University of Lausanne School of Business, Switzerland. His research interests deal with the cultural dimension of international marketing as well as with cross-cultural and comparative management. He has published ten books and over thirty articles in academic journals. His latest books are Marketing Across Cultures (with Julie Lee, 2005), International Business Negotiations (with Pervez Ghauri, 2003) and International and Cross-Cultural Management Research (1998).

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Table of Contents

List of Tables

List of Figures

List of Boxes

1 A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS 1

2 Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil 48

3 Mexicom Designs a National Public Health HIV/AIDS Campaign 81

4 Ross IVD: Global Marketing Issues for HIV Testing Products and Services 101

5 Protectom: Selling Condoms, a Complex Business 127

6 Global Pricing and Ethics of Marketing HIV/AIDS Drugs 141

7 RealSource India: HIV/AIDS in the Back Office to the World 184

8 WinThai: Initiating HIV/AIDS Action in a Reborn Epidemic 194

9 Woolworths South Africa 211

10 Designing a Company HIV/AIDS Program 220

Glossary 249

Notes 261

Index 319

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