AIDS Prevention Through Education

Overview

A decade after AIDS was first recognized, the simple idea that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major role in contending with the epidemic. Enough ...

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Overview

A decade after AIDS was first recognized, the simple idea that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major role in contending with the epidemic. Enough has been learned about AIDS prevention through education during the last decade to merit reflection on both the failures and successes of this short, tragic but also intense and vital period. The original education models based on fear have been replaced with more optimistic and even humorous campaigns. Health promotion has moved to center stage in the global fight against AIDS. This book is an effort to collect and organize a wealth of global experience from many experts and to consolidate new information. Included among the variety of strategies are discussions of the role of both the print and electronic media in the national fight, as well as presentations of international lessons gleaned from community and regional efforts in Brazil, Africa, Mexico and Europe. The book offers the reader a range of views and perspectives from experts in the varied disciplines that make up the very broad field of AIDS education. This timely, important volume offers AIDS researchers, clinicians, and educators, as well as public health and infectious disease professionals key, practical insights for global AIDS prevention.

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Product Details

  • ISBN-13: 9780195068825
  • Publisher: Oxford University Press, USA
  • Publication date: 1/1/1993
  • Pages: 384
  • Product dimensions: 9.19 (w) x 6.31 (h) x 0.95 (d)

Table of Contents

I Overview
Introduction 17
Health Promotion Against AIDS: A Typology 21
II Methods for Behavioral Research
Preface 35
The Role of Quantitative Behavioral Research in AIDS Prevention 37
The Role of Qualitative Research in AIDS Prevention 57
Social Marketing and Prevention of AIDS 75
III Lessons from National Experiences
Preface 105
AIDS Education and Health Promotion in Brazil: Lessons from the Past and Prospects for the Future 109
Prevention Through Information and Education: Experience from Mexico 127
Targeted AIDS Intervention Programs in Africa 145
The Role of Behavioral Sciences and Health Education in HIV Prevention: Experience at the U.S. Centers for Disease Control 175
The European Response to AIDS 199
IV Strategies for Communication and the Media
Preface 237
The Media and AIDS: A Global Perspective 241
The Strategic Use of the Broadcast Media for AIDS Prevention: Current Limits and Future Directions 255
AIDS, Government and the Press 273
The New York City Campaign 283
Television's Response to the AIDS Crisis: One Company's Experience 297
V Reflections on Education to Prevent Aids
The Impact of AIDS, and AIDS Education, in the Context of Health Problems of the Developing World 323
U.S. Response to the AIDS Epidemic: Education Prospects in a Multicultural Society 343
AIDS Education and Politics 349
Conclusion: Reflections on Education to Prevent AIDS 361
Profiles on Contributors 365
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