Aiga Professional Practices in Graphic Design / Edition 2

Aiga Professional Practices in Graphic Design / Edition 2

5.0 1
by Tad Crawford
     
 

ISBN-10: 1581155093

ISBN-13: 9781581155099

Pub. Date: 05/27/2008

Publisher: Skyhorse Publishing

"Provides definitive guidelines on all aspects of the graphic design business."—FYI.
• Newly revised and expanded version of an industry classic—5,000 sold!
• Up-to-the-minute! Includes web, interactive, and green design, new legislation
• Each chapter written by an authority on the subject. Here’s the definitive guide to

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Overview

"Provides definitive guidelines on all aspects of the graphic design business."—FYI.
• Newly revised and expanded version of an industry classic—5,000 sold!
• Up-to-the-minute! Includes web, interactive, and green design, new legislation
• Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Product Details

ISBN-13:
9781581155099
Publisher:
Skyhorse Publishing
Publication date:
05/27/2008
Pages:
336
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

Table of Contents


Preface   Richard Grefe     ix
Relationships
Short History and the Longer View   Milton Glaser     1
Standards of Professional Practices   Richard Grefe     3
How Clients Want to Be Treated   David C. Baker     7
Marketing the Design Firm   Maria Piscopo     15
Negotiating: Lessons From a Caveman   Ed Gold     23
The Process of Setting Fees   Eva Doman Bruck     31
Standard Form of Agreement for Design Services   Jim Faris   Shel Perkins     37
Hidden Intellectual Property Hazards in Web Design   Don Brunsten     77
Payment Strategies   Emily Ruth Cohen     83
Discount Requests and Retainer Agreements   Cameron Foote     89
Finding the Perfect Job   Michael Jefferson     99
The Design Firm and Its Employees   Roz Goldfarb   Jessica Goldfarb     105
Managing Creatives   Steve Liska     119
The Design Firm and Its Suppliers   Don Sparkman     123
Print Design and Environmental Responsibility   Don Carli     129
Management
Legal Structures for the Design Firm   Leonard D. DuBoff     149
Principles of Design Firm Management   Shel Perkins     155
Transition   Colin Forbes     167
Principles of Managing the Corporate Design Department   Peter L. Phillips     173
Large Project Management   Eva Doman Bruck     183
Successful Creative Briefs: Linking Business Objectives and Creative Strategies   Emily Ruth Cohen     189
Sales Tax   Daniel Abraham   Marci Barbey     199
Insurance Basics for the Designer   Ray Taylor   Scott Taylor     209
Managing Health and Safety in the Design Studio   Monona Rossol     215
Rights
Copyright and Licensing   Tad Crawford     229
Infringement, Influence, and Plagiarism   Tad Crawford   Steven Heller     241
Understanding Permissions   Lee Wilson     249
Web Design Contracts and Issues   Don Brunsten     255
Other People's Trademarks   Lee Wilson     263
Trademarks and Trade Dress   Leonard D. DuBoff     273
Trademarks in Cyberspace   Lee Wilson     281
Use of Fonts   Allan Haley      291
Resources: Organizations for Graphic Designers     295
Emily Ruth Cohen: Selected Bibliography     305
AIGA Standards Richard Grefe: An Endnote     309

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Aiga Professional Practices in Graphic Design 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago