Aiga Professional Practices in Graphic Design / Edition 2

Paperback (Print)
Buy Used
Buy Used from
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 93%)
Other sellers (Paperback)
  • All (9) from $1.99   
  • New (4) from $17.17   
  • Used (5) from $1.99   


* Newly revised and expanded version of an industry classic—5,000 sold
• Up-to-the-minute Includes web, interactive, and green design, new legislation
• Each chapter written by an authority on the subject Heres the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

Read More Show Less

Product Details

  • ISBN-13: 9781581155099
  • Publisher: Skyhorse Publishing
  • Publication date: 5/27/2008
  • Edition number: 2
  • Pages: 336
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Tad Crawford grew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books and his writing has appeared in venues such as Art in America, the Café Irreal, Confrontation, Communication Arts, Family Circle, Glamour, Guernica, the Nation, and Writer's Digest. The founder and publisher of Allworth Press, he lives in New York City.

Read More Show Less

Table of Contents

Preface Richard Grefe Grefe, Richard

Pt. 1 Relationships

1 Short History and the Longer View Milton Glaser Glaser, Milton 1

2 Standards of Professional Practices Richard Grefe Grefe, Richard 3

3 How Clients Want to Be Treated David C. Baker Baker, David C. 7

4 Marketing the Design Firm Maria Piscopo Piscopo, Maria 15

5 Negotiating: Lessons From a Caveman Ed Gold Gold, Ed 23

6 The Process of Setting Fees Eva Doman Bruck Bruck, Eva Doman 31

7 Standard Form of Agreement for Design Services Jim Faris Faris, Jim Shel Perkins Perkins, Shel 37

8 Hidden Intellectual Property Hazards in Web Design Don Brunsten Brunsten, Don 77

9 Payment Strategies Emily Ruth Cohen Cohen, Emily Ruth 83

10 Discount Requests and Retainer Agreements Cameron Foote Foote, Cameron 89

11 Finding the Perfect Job Michael Jefferson Jefferson, Michael 99

12 The Design Firm and Its Employees Roz Goldfarb Goldfarb, Roz Jessica Goldfarb Goldfarb, Jessica 105

13 Managing Creatives Steve Liska Liska, Steve 119

14 The Design Firm and Its Suppliers Don Sparkman Sparkman, Don 123

15 Print Design and Environmental Responsibility Don Carli Carli, Don 129

Pt. 2 Management

16 Legal Structures for the Design Firm Leonard D. DuBoff DuBoff, Leonard D. 149

17 Principles of Design Firm Management Shel Perkins Perkins, Shel 155

18 Transition Colin Forbes Forbes, Colin 167

19 Principles of Managing the Corporate Design Department Peter L. Phillips Phillips, Peter L. 173

20 Large Project Management Eva Doman Bruck Bruck, Eva Doman 183

21 Successful Creative Briefs: Linking Business Objectives and Creative Strategies Emily Ruth Cohen Cohen, Emily Ruth 189

22 Sales Tax Daniel Abraham Abraham,Daniel Marci Barbey Barbey, Marci 199

23 Insurance Basics for the Designer Ray Taylor Taylor, Ray Scott Taylor Taylor, Scott 209

24 Managing Health and Safety in the Design Studio Monona Rossol Rossol, Monona 215

Pt. 3 Rights

25 Copyright and Licensing Tad Crawford Crawford, Tad 229

26 Infringement, Influence, and Plagiarism Tad Crawford Crawford, Tad Steven Heller Heller, Steven 241

27 Understanding Permissions Lee Wilson Wilson, Lee 249

28 Web Design Contracts and Issues Don Brunsten Brunsten, Don 255

29 Other People's Trademarks Lee Wilson Wilson, Lee 263

30 Trademarks and Trade Dress Leonard D. DuBoff DuBoff, Leonard D. 273

31 Trademarks in Cyberspace Lee Wilson Wilson, Lee 281

32 Use of Fonts Allan Haley Haley, Allan 291

Resources: Organizations for Graphic Designers 295

Emily Ruth Cohen: Selected Bibliography 305

AIGA Standards Richard Grefe: An Endnote 309

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 13, 2011

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)