Aiga Professional Practices in Graphic Design / Edition 2

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Overview


"Provides definitive guidelines on all aspects of the graphic design business."—FYI.
• Newly revised and expanded version of an industry classic--5,000 sold!
• Up-to-the-minute! Includes web, interactive, and green design, new legislation
• Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.
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Product Details

  • ISBN-13: 9781581155099
  • Publisher: Skyhorse Publishing
  • Publication date: 5/27/2008
  • Edition number: 2
  • Pages: 336
  • Sales rank: 1,179,540
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Tad
Crawfordgrew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books and his writing has appeared in venues such asArt in America, the Café Irreal, Confrontation, Communication Arts, Family
Circle, Glamour, Guernica, the Nation, and Writer's
Digest. The founder and publisher of
Allworth Press, he lives in New York City.

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Table of Contents

Preface Richard Grefe Grefe, Richard

Pt. 1 Relationships

1 Short History and the Longer View Milton Glaser Glaser, Milton 1

2 Standards of Professional Practices Richard Grefe Grefe, Richard 3

3 How Clients Want to Be Treated David C. Baker Baker, David C. 7

4 Marketing the Design Firm Maria Piscopo Piscopo, Maria 15

5 Negotiating: Lessons From a Caveman Ed Gold Gold, Ed 23

6 The Process of Setting Fees Eva Doman Bruck Bruck, Eva Doman 31

7 Standard Form of Agreement for Design Services Jim Faris Faris, Jim Shel Perkins Perkins, Shel 37

8 Hidden Intellectual Property Hazards in Web Design Don Brunsten Brunsten, Don 77

9 Payment Strategies Emily Ruth Cohen Cohen, Emily Ruth 83

10 Discount Requests and Retainer Agreements Cameron Foote Foote, Cameron 89

11 Finding the Perfect Job Michael Jefferson Jefferson, Michael 99

12 The Design Firm and Its Employees Roz Goldfarb Goldfarb, Roz Jessica Goldfarb Goldfarb, Jessica 105

13 Managing Creatives Steve Liska Liska, Steve 119

14 The Design Firm and Its Suppliers Don Sparkman Sparkman, Don 123

15 Print Design and Environmental Responsibility Don Carli Carli, Don 129

Pt. 2 Management

16 Legal Structures for the Design Firm Leonard D. DuBoff DuBoff, Leonard D. 149

17 Principles of Design Firm Management Shel Perkins Perkins, Shel 155

18 Transition Colin Forbes Forbes, Colin 167

19 Principles of Managing the Corporate Design Department Peter L. Phillips Phillips, Peter L. 173

20 Large Project Management Eva Doman Bruck Bruck, Eva Doman 183

21 Successful Creative Briefs: Linking Business Objectives and Creative Strategies Emily Ruth Cohen Cohen, Emily Ruth 189

22 Sales Tax Daniel Abraham Abraham,Daniel Marci Barbey Barbey, Marci 199

23 Insurance Basics for the Designer Ray Taylor Taylor, Ray Scott Taylor Taylor, Scott 209

24 Managing Health and Safety in the Design Studio Monona Rossol Rossol, Monona 215

Pt. 3 Rights

25 Copyright and Licensing Tad Crawford Crawford, Tad 229

26 Infringement, Influence, and Plagiarism Tad Crawford Crawford, Tad Steven Heller Heller, Steven 241

27 Understanding Permissions Lee Wilson Wilson, Lee 249

28 Web Design Contracts and Issues Don Brunsten Brunsten, Don 255

29 Other People's Trademarks Lee Wilson Wilson, Lee 263

30 Trademarks and Trade Dress Leonard D. DuBoff DuBoff, Leonard D. 273

31 Trademarks in Cyberspace Lee Wilson Wilson, Lee 281

32 Use of Fonts Allan Haley Haley, Allan 291

Resources: Organizations for Graphic Designers 295

Emily Ruth Cohen: Selected Bibliography 305

AIGA Standards Richard Grefe: An Endnote 309

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