Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com

by Aaron Shepard
     
 

**********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES**********

There has never been a self publishing manual like this.

"Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a

See more details below

Overview

**********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES**********

There has never been a self publishing manual like this.

"Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it doesn't stop there -- it gives you a way to publish your book with print on demand that can double your profit per copy.

Avoid publishing plans that handicap you almost before you begin. Let "Aiming at Amazon" introduce you to the NEW business of self publishing.

/////////////////////////////////////////////////

Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous books from publishers large and small.

/////////////////////////////////////////////////

"Aaron Shepard has been more successful selling through Amazon than any other self publisher I know. If you want to self publish and get the most from it, this book is for you." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing"

"Solid gold advice. . . . Aiming At Amazon will dramatically increase your odds of success. A few hours with this book will give you the benefit of years worth of hard-earned experience." -- Steve Weber, author, "The Home-Based Bookstore"

"If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. . . . Thanks to books like this, self-published authors have a chance to succeed against traditionally-published competitors." -- Stacie Vander Pol, author, "Top Self Publishing Firms"

"Shepard is considered one of the pioneers of marketing print-on-demand (POD) books through Amazon. . . . I highly recommend Aiming At Amazon to self-publishers and authors who want to publish a book at little cost. The model pioneered by Shepard, Rosenthal, and others is probably the best way for a newcomer to enter the world of self-publishing." -- Peter Hupalo, Midwest Book Review

"An essential read for anyone having to market a self-published or POD-published book -- and has a wealth of information for small press publishers, novice freelance book publicists, and mid-list authors of the larger publishing houses." -- Jim Cox, Jim Cox Reports, March 2007

"I've published ten other books through regular publishers, and this route is much more fun and rewarding!" -- Ellen Hodgson Brown, Third Millenium Press

"Buy it! Study it! Learn from it! Apply its lessons! It will be the least expensive yet most valuable book marketing training you will ever get." -- Walt Shiel, Slipdown Mountain Publications

"Shepard boils it down to the essentials so you can get done what you need to get done and get out." -- Zoe Winter, Indie Books Journal (blog of IndieReader.com), Apr. 12, 2010

"Shepard comes across as honest, likeable and brimming with common sense. . . . Would be helpful to all writers with books on Amazon, not just those who self-published." -- Catherine Ryan Howard, Catherine, Caffeinated, July 21, 2010

_____

Read More

Product Details

ISBN-13:
9780938497431
Publisher:
Shepard Publications
Publication date:
09/01/2006
Pages:
230
Product dimensions:
6.00(w) x 9.00(h) x 0.48(d)

Read an Excerpt

FORGET BOOKSTORES

Yes, I said it: Forget bookstores.

The first principle of the new business of self publishing is probably the hardest for aspiring publishers to accept. If you're like me, you love to visit your local bookstore -- whether chain or independent -- and wander the aisles, delighting in the sheer presence of so many enticing volumes. That love probably sprang up in your childhood, and will likely last you the rest of your life.

The trouble is, the feeling is not mutual.

In general, bookstores do not love self publishers. It's nothing personal. If the staff at that store sat down and read your book, they might like it very much. They might even make an effort to
promote it. Perhaps you can convince two or three local stores to do just that.

But for most bookstores, your book simply isn't worth the effort. The book business is a well-oiled machine that runs in broad and well-worn channels. Bookstores deal with sales reps and suppliers that can deliver dozens of titles at a time to their doorstep. Unless you already have a runaway bestseller, it's simply not efficient for them to deal with someone hawking one or two books. And to tell the truth, it's usually not worth your time to try to get them to.

Luckily, you no longer need to. With only minor effort and cost, you can get your book carried by one bookseller that handles nearly 20% of trade retail bookselling in the U.S. -- about half of what's handled by all "real world" U.S. bookstores put together. You can get your book on Amazon.com.

Even better, on Amazon you'll compete on a much more level playing field with publishers of any size. By aiming at Amazon andexploiting its capabilities to the full, you can outmaneuver large publishers that may know less about its workings than you do and that have their main attention elsewhere.

Take the example of one of my own lead sellers, "The Business of Writing for Children." For much of its publishing life, this book has been the biggest selling children's writing guide on Amazon.com. When the book you're reading was first published, my children's writing book was competing on Amazon primarily against one guide from the For Dummies series and another from the Complete Idiot's series -- and it was outselling each of them by 2 to 1.

Was it a better book than those others? I wouldn't make that claim. But by a combination of persistence, dedication, savvy, ingenuity, and skill, I was able to outmaneuver all comers and stay on top in Amazon sales.

In fact, by aiming at Amazon, I was able to sell close to 30% the number of copies sold by one of those nationally-distributed competitors including its bookstore sales. And because the profit from my publishing system is so high -- generally half or more of the cover price -- I was earning about twice as much in total as that author would make with a normal royalty.

Once you accept the premise "Forget bookstores," it's amazing how much murkiness is instantly cleared out of the business of self publishing. Consider these:

-- You don't have to design or commission a slick cover that will look at home on a bookstore shelf.

-- You don't have to persuade anyone to stock your book.

-- You don't have to allow "returns" -- copies sent back for refund when the bookseller won't wait longer to sell them.

-- And best of all, you don't have to sit alone behind a stack of books at a tiny table in a busy bookstore and try to look like you want to be there.

Now, this doesn't mean that your book will never be sold in a bookstore. In most cases, it will. When you aim at Amazon, some customers will request your book from local bookstores -- and most new channels for self publishing will make it easy for bookstores to get it. The difference is, if you follow the approach I most favor, those bookstores will obtain the book on your terms, not theirs.

Sound good? Keep reading, and I'll show you how to do it.

Read More

What People are saying about this

Morris Rosenthal
Aaron Shepard has been more successful selling through Amazon than any other self publisher I know. If you want to self publish and get the most from it, this book is for you.
author, Print-on-Demand Book Publishing
Stacie Vander Pol
"If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. . . . Thanks to books like this, self-published authors have a chance to succeed against traditionally-published competitors."--(Stacie Vander Pol, author, "Top Self Publishing Firms")
Steve Weber
Solid gold advice. . . . Aiming At Amazon will dramatically increase
your odds of success. A few hours with this book will give you the
benefit of years worth of hard-earned experience.
author, Plug Your Book!

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >