Aiming Higher: 25 Stories of How Companies Prosper by Combining Sound Management and Social Vision

Aiming Higher: 25 Stories of How Companies Prosper by Combining Sound Management and Social Vision

by David Bollier
     
 

In an eye-opening collection of real-life stories, Aiming Higher profiles courageous CEOs, managers, and employees who view social challenges not as burdens but as opportunities - to create new markets, build motivated work forces, and attract loyal customers. They are aiming higher. Who are these business heroes and heroines? Each year, The Business Enterprise Trust … See more details below

Overview

In an eye-opening collection of real-life stories, Aiming Higher profiles courageous CEOs, managers, and employees who view social challenges not as burdens but as opportunities - to create new markets, build motivated work forces, and attract loyal customers. They are aiming higher. Who are these business heroes and heroines? Each year, The Business Enterprise Trust - founded by television writer and producer Norman Lear - honors five companies or individuals who have shown breakthrough leadership in combining sound business management with social conscience. Aiming Higher presents the stories of 25 of these honorees. These inspiring narratives illuminate the complicated, gritty management challenges being met and overcome by public-spirited businesspeople. The stories are about all kinds and sizes of businesses, ranging from Xerox to Vermont National Bank to the White Dog Cafe. These compelling profile include a local school bus company that has become a powerful engine for personal growth, new jobs, and economic revitalization in a troubled inner-city neighborhood; a small travel agency that has grown to be the third-largest agency in the world by making employee satisfaction a top priority; a stock photography agency that has become a pacesetter by promoting the use of non-stereotyped, "real-life" images of women, minorities, and people with disabilities; and a bank that initiated a lending program for low-income customers. Thousands of people can now own homes - and the bank has become one of the most profitable savings and loans in the country.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
In 1989, TV producer Norman Lear founded the Business Enterprise Trust to recognize and honor corporate social responsibility. In his foreword to this book, commissioned by the trust, he writes that "those businesses which actively serve their many constituencies in creative, morally thoughtful ways also... serve their shareholders best. Companies... do well by doing good." The book's 25 chapters illustrating this premise are divided into six topical sections: blending product innovation with social concern, business in the inner city, workplace diversity, unleashing the best in employees, the rewards of corporate citizenship and remarkable business lives. The companies profiled range from Prudential, commended for paying "Living Needs Benefits" to its sick subscribers with desperate monetary problems, to Starbucks Coffee Company for extending benefits to every employee. The actions of these corporations are admirable, but in the aggregate these pieces written by Lear's TV collaborator Bollier seem like sheer boosterism, whereas any one alone would have made an inspiring magazine article. (Sept.)
Library Journal - Library Journal
Author and journalist Bollier has done extensive work with the Business Enterprise Trust, People for the American Way, and writer/producer Norman Lear. Annually, the trust honors five companies or individuals who have displayed creative leadership in combining sound business practices with social conscience. From the list of honorees, Bollier has selected 25 inspiring narratives that describe the many different challenges met and overcome by public-spirited business owners and managers. Stories from businesses ranging from Levi Strauss and Company to Ben and Jerry's demonstrate how they came to see social problems as opportunities. One success story involves a small travel agency that became the world's third-largest agency (Rosenbluth International) by making employee satisfaction a top priority. Most business collections will want to add this title.Susan C. Awe, Jefferson Cty. P.L. System, Arvada, Col.
Booknews
Profiles 25 people and companies who have received The Business Enterprise Award for doing good while doing well. Praises labor, environmental, and community concerns of local banks, restaurants, and other businesses as well as such giants as Prudential Insurance, Ben and Jerry's, Starbucks's Coffee, and Xerox. No bibliography. Annotation c. by Book News, Inc., Portland, Or.

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Product Details

ISBN-13:
9780814403198
Publisher:
AMACOM Books
Publication date:
10/02/1996
Pages:
384
Product dimensions:
6.39(w) x 9.34(h) x 1.33(d)

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