Air Transportation: A Management Perspective / Edition 5

Air Transportation: A Management Perspective / Edition 5

by Alexander T. Wells, John G. Wensveen
     
 

ISBN-10: 0534393845

ISBN-13: 9780534393847

Pub. Date: 08/01/2003

Publisher: Cengage Learning

Your knowledge of how the air transportation industry operates will take off and soar as you read 'Air Transportation: A Management Perspective'. It is the most current and complete introduction to the field available, providing broad understanding of the major management functions within an airline as well as the structure and history of commercial and general

Overview

Your knowledge of how the air transportation industry operates will take off and soar as you read 'Air Transportation: A Management Perspective'. It is the most current and complete introduction to the field available, providing broad understanding of the major management functions within an airline as well as the structure and history of commercial and general aviation.

Product Details

ISBN-13:
9780534393847
Publisher:
Cengage Learning
Publication date:
08/01/2003
Edition description:
REV
Pages:
656
Product dimensions:
18.60(w) x 23.60(h) x 3.00(d)

Table of Contents

PART I: AN INTRODUCTION TO AIR TRANSPORTATION. 1. Aviation: An Overview. 2. Historical Perspective. 3. Air Transportation: Regulators and Associations. 4. The General Aviation Industry. PART II: STRUCTURE AND ECONOMICS OF THE AIRLINES. 5. The Airline Industry. 6. Economic Characteristics of the Airlines. PART III: MANAGERIAL ASPECTS OF AIRLINES. 7. Airline Management and Organization. 8. Forecasting Methods. 9. Airline Passenger Marketing. 10. Airline Pricing, Demand, and Output Determination. 11. Air Cargo. 12. Principles of Airline Scheduling. 13. Fleet Planning. 14. Airline Labor Relations. 15. Airline Financing. PART IV: THE INTERNATIONAL SCENE. 16. International Aviation. Appendix A: Career Planning in Aviation. Glossary. Index.

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