Air Transportation: A Management Perspective / Edition 5

Air Transportation: A Management Perspective / Edition 5

by Alexander T. Wells, John G. Wensveen
     
 

Covering both classic and current practices, Wells (Embry-Riddle Aeronautical University) explains the air transportation industry and details management functions within airlines. The text is intended for students in courses in air transportation, students in transportation and traffic management programs, and airline employees. This edition emphasizes the global… See more details below

Overview

Covering both classic and current practices, Wells (Embry-Riddle Aeronautical University) explains the air transportation industry and details management functions within airlines. The text is intended for students in courses in air transportation, students in transportation and traffic management programs, and airline employees. This edition emphasizes the global airline industry and discusses airline passenger marketing, labor relations, financing, and heightened security. Annotation ©2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780534393847
Publisher:
Cengage Learning
Publication date:
08/01/2003
Edition description:
REV
Pages:
656
Product dimensions:
18.60(w) x 23.60(h) x 3.00(d)

Table of Contents

PART I: AN INTRODUCTION TO AIR TRANSPORTATION. 1. Aviation: An Overview. 2. Historical Perspective. 3. Air Transportation: Regulators and Associations. 4. The General Aviation Industry. PART II: STRUCTURE AND ECONOMICS OF THE AIRLINES. 5. The Airline Industry. 6. Economic Characteristics of the Airlines. PART III: MANAGERIAL ASPECTS OF AIRLINES. 7. Airline Management and Organization. 8. Forecasting Methods. 9. Airline Passenger Marketing. 10. Airline Pricing, Demand, and Output Determination. 11. Air Cargo. 12. Principles of Airline Scheduling. 13. Fleet Planning. 14. Airline Labor Relations. 15. Airline Financing. PART IV: THE INTERNATIONAL SCENE. 16. International Aviation. Appendix A: Career Planning in Aviation. Glossary. Index.

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