Your knowledge of how the air transportation industry operates will take off and soar as you read 'Air Transportation: A Management Perspective'. It is the most current and complete introduction to the field available, providing broad understanding of the major management functions within an airline as well as the structure and history of commercial and general aviation.
Dr. Alexander T. Wells is an adjunct professor of aviation business administration in the College of Business at Embry-Riddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association's Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship.
PART I: AN INTRODUCTION TO AIR TRANSPORTATION. 1. Aviation: An Overview. 2. Historical Perspective. 3. Air Transportation: Regulators and Associations. 4. The General Aviation Industry. PART II: STRUCTURE AND ECONOMICS OF THE AIRLINES. 5. The Airline Industry. 6. Economic Characteristics of the Airlines. PART III: MANAGERIAL ASPECTS OF AIRLINES. 7. Airline Management and Organization. 8. Forecasting Methods. 9. Airline Passenger Marketing. 10. Airline Pricing, Demand, and Output Determination. 11. Air Cargo. 12. Principles of Airline Scheduling. 13. Fleet Planning. 14. Airline Labor Relations. 15. Airline Financing. PART IV: THE INTERNATIONAL SCENE. 16. International Aviation. Appendix A: Career Planning in Aviation. Glossary. Index.