Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout.
Dr. Alexander T. Wells is an adjunct professor of aviation business administration in the College of Business at Embry-Riddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association's Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship.
Dr. John Wensveen, born and raised in Vancouver, Canada, holds a Ph.D. in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently an Assistant Professor of Airline Management at Embry-Riddle Aeronautical University in Daytona Beach, Florida instructing airline management and airline operations courses at the undergraduate, graduate and executive levels. He is also a faculty member of the International Air Transport Association (IATA). Dr. Wensveen is an expert in airline management and concentrates on the development of business and strategic plans for air carriers of all types and sizes ranging from low-cost passenger airlines to air cargo carriers. His professional interests include: new-entrant low-cost airlines; airline operations; aircraft fleet development; route networks; strategic cost-cutting measures; development of in-flight services; airline mergers and acquisitions; airline safety and security; airline marketing; corporate affairs; corporate aviation; and aircargo. Dr. Wensveen publishes frequently in major aviation publications and is an aviation analyst for the media often seen on major television networks and quoted in major newspapers and magazines around the world. He is co-author of a leading aviation textbook entitled AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE, Fifth Edition. Dr. Wensveen is the original founder of Orange Airways, LLC, a scheduled-charter airline expecting to launch operations in the near future. Dr. Wensveen also has a media background and had his own European based radio show for three years. Dr. Wensveen has his own aviation consulting business specializing in airline management/ operations, airport management/operations, aircraft acquisition, and aviation training and development (course and seminar development as well as English language training for aviation).
Part I: AN INTRODUCTION TO AIR TRANSPORTATION.
1. Aviation: An Overview.
2. Historical Perspective.
3. Air Transportation: Regulators and Associations.
4. The General Aviation Industry.
Part II: STRUCTURE AND ECONOMICS OF THE AIRLINES.
5. The Airline Industry.
6. Economic Characteristics of the Airlines.
Part III: MANAGERIAL ASPECTS OF AIRLINES.
7. Airline Management and Organization.
8. Forecasting Methods.
9. Airline Passenger Marketing.
10. Airline Pricing, Demand, and Output Determination.
11. Air Cargo.
12. Principles of Airline Scheduling.
13. Fleet Planning: The Aircraft Selection Process.
14. Airline Labor Relations.
15. Airline Financing.
Part IV: THE INTERNATIONAL SCENE.
16. International Aviation.
Appendix: Career Planning in Aviation. Glossary. Index.