Air Transportation: A Management Perspective / Edition 4

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Overview


This is an introductory book written to impart to the student a broad understanding of the air transportation industry and the management functions within an airline. Its sophisticated and clear treatment of the material permits a wide range of flexibility and encourages student interest in keeping abreast of current information in the field. It presents the basic concepts and problems facing the industry in a straightforward, logical way and promotes student interest by providing up-to-the-minute information in the field.
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Editorial Reviews

Booknews
New edition of a standard textbook for undergraduate students of the airline industry. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780534534783
  • Publisher: Cengage Learning
  • Publication date: 1/28/1999
  • Format: Spiral Bound
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 576
  • Product dimensions: 7.60 (w) x 9.52 (h) x 1.10 (d)

Meet the Author


Dr. Alexander T. Wells is an adjunct professor of aviation business administration in the College of Business at Embry-Riddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association's Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship.
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Table of Contents


PART I: AN INTRODUCTION TO AIR TRANSPORTATION 1. Aviation: An Overview 2. Historical Perspective 3. Air Transportation: Regulators and Associations 4. The General Aviation Industry PART II: STRUCTURE AND ECONOMICS OF THE AIRLINES 5. The Airline Industry 6. Economic Characteristics of the Airlines PART III: MANAGERIAL ASPECTS OF AIRLINES 7. Airline Management and Organization 8. Forecasting Methods 9. Airline Passenger Marketing 10. Airline Pricing, Demand, and Output Determination 11. Air Cargo 12. Principles of Airline Scheduling 13. Fleet Planning 14. Airline Labor Relations 15. Airline Financing PART IV: THE INTERNATIONAL SCENE 16. International Aviation Appendix A: Career Planning in Aviation / Glossary / Index
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