Airlines: Managing to Make Money

Airlines: Managing to Make Money

by Stephen Holloway
     
 

Drawing on recent developments in the services management, strategic management and brand management literatures, this book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a "linking text", using a services management approach to integrate… See more details below

Overview

Drawing on recent developments in the services management, strategic management and brand management literatures, this book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a "linking text", using a services management approach to integrate strategy, marketing, human resources management and operations.

Product Details

ISBN-13:
9780754615583
Publisher:
Ashgate Publishing, Limited
Publication date:
11/01/2001
Edition description:
New Edition
Pages:
452
Product dimensions:
6.34(w) x 9.49(h) x 1.18(d)

Meet the Author

Table of Contents

List of Figures
Foreword
Preface
Acknowledgements
List of Abbreviations and Definitions
1Strategic Service Management: What is Meant by 'Strategic'?1
2Competitive Advantage23
3Competitive Scope and the Service Concept61
4Designing the Service-Price Offer109

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