Airlines: Managing to Make Money

Airlines: Managing to Make Money

by Stephen Holloway
     
 

ISBN-10: 0754615588

ISBN-13: 9780754615583

Pub. Date: 11/01/2001

Publisher: Ashgate Publishing, Limited

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a "linking text", using a services

Overview

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a "linking text", using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

Product Details

ISBN-13:
9780754615583
Publisher:
Ashgate Publishing, Limited
Publication date:
11/01/2001
Edition description:
New Edition
Pages:
452
Product dimensions:
6.34(w) x 9.49(h) x 1.18(d)

Table of Contents

Contents: Strategic service management: what is meant by ‘strategic'?; Competitive advantage; Competitive scope and the service concept; Designing the service-price offer; Service attributes; Managing communications; Managing service delivery; Managing relationships; Managing performance; Change, creativity and innovation; References; Index.

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