Alignment: Using the Balanced Scorecard to Create Corporate Synergies

Alignment: Using the Balanced Scorecard to Create Corporate Synergies

by Robert S. Kaplan, David P. Norton
     
 


Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with

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Overview


Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.

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Product Details

ISBN-13:
9781591396901
Publisher:
Harvard Business Review Press
Publication date:
04/28/2006
Edition description:
New Edition
Pages:
320
Sales rank:
243,232
Product dimensions:
6.28(w) x 9.54(h) x 1.13(d)

Table of Contents

1Alignment : a source of economic value1
2Corporate strategy and structure : historical perspective29
3Aligning financial and customer strategies43
4Aligning internal process and learning and growth strategies : integrated strategic themes77
5Aligning support functions119
6Cascading : the process169
7Aligning boards and investors193
8Aligning external partners221
9Managing the alignment process245
10Total strategic alignment259

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