All American Ads of the 30's

All American Ads of the 30's

4.0 1
by Jim Heimann
     
 
Hard times, hard sells.

At the dawn of the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. The trend of literal, uninspired print ads was shaken up by new stylized, symbolic, and even abstract advertisements that relied more on aesthetics than copy. These

Overview

Hard times, hard sells.

At the dawn of the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. The trend of literal, uninspired print ads was shaken up by new stylized, symbolic, and even abstract advertisements that relied more on aesthetics than copy. These techniques worked well at first, and ultimately paved the way for advertising as we know it today, but were overshadowed by the need of a country in depression for hard-sell, shirt-sleeve advertising. Subtlety and irony could hardly sell products to a nation struggling to feed itself. Surprisingly, however, the ads of the 1930s reveal nothing of the hard times, painting instead an optimistic picture of affluent American family life. Cheerful and colorful, these ads served an important role as morale boosters, promising happiness and success to a country in crisis.

Editorial Reviews

MSNBC
The book is expensive, but it's also almost 800 pages, and none are wasted. Many ads are full page, and most are full-color. Don't expect a lot of context -- other than a multi-lingual introduction, it's all ads, glorious ads. If someone on your gift list appreciates vintage design, the products of the past, and a bit of colorful history, this book -- or other eras in the series -- will be a nostalgic treat. … Gael Fashingbauer Cooper

Product Details

ISBN-13:
9783822816202
Publisher:
Taschen America, LLC
Publication date:
04/28/2003
Pages:
768
Product dimensions:
8.17(w) x 10.39(h) x 1.82(d)

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All American Ads of the 30's 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
There is plenty of material for anyone with even the slightest interest in 20th century US pop culture. Everyone in the family, from my 57 year old husband to my 5 year old son spent time enjoying it. On the other hand, it was an era of text-heavy advertisements, and one had better be prepared to do a lot of reading in order to do justice to the book. And, as some of the pages contain several ads, some of the print is pretty small. Read this one in the room with the best lighting.