All for Money

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Sometimes the price of good fortune is too high. When giant media conglomerate American Communications offers Bob Macallan ten million dollars for his magazine, Elixir, he thinks all his worries are over. From a poor and loveless childhood he has scrapped and fought his way to the summit of the viciously competitive New York media world. Now the big score is in reach. All Bob has to do is keep Elixir profitable for one year. It seems too easy. It is. From everywhere, the vultures descend, attracted by the scent ...
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Overview

Sometimes the price of good fortune is too high. When giant media conglomerate American Communications offers Bob Macallan ten million dollars for his magazine, Elixir, he thinks all his worries are over. From a poor and loveless childhood he has scrapped and fought his way to the summit of the viciously competitive New York media world. Now the big score is in reach. All Bob has to do is keep Elixir profitable for one year. It seems too easy. It is. From everywhere, the vultures descend, attracted by the scent of big money - Bob's tough-guy sales manager, Leo; the satanic media kingpin Elton Mackey; the corporate gamesman Harry Woodcock. While Bob fights to save his dream of riches and glory, he is lured by a dream of another sort: sultry, passionate Laura Chasen, who tempts him to leave his smart, beautiful wife, Wendy, and use his newfound money to explore a world of forbidden and delicious pleasures. As Elixir's deadline nears, Bob must fight ferociously to save his ten-million-dollar dream, even as his weakness for Laura threatens his marriage. Then, just as Bob seems to have put all the pieces into place, he is rocked by a betrayal from the most unlikely source imaginable.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Bob Macallan, age 35, has built his magazine Elixir from the ground up. So when American Communications offers him $10 million for the business, he thinks he has hit the jackpot. There's only one catch: Bob has to stay on for a year and keep the magazine profitable; if he doesn't, he'll lose everything. Naturally, as soon as he makes this deal with the devil, all hell breaks loose. Although this blustering novel apparently aspires to be the I Can Get It for You Wholesale of the magazine trade, it's a surprisingly tame read, with a protagonist so haunted by his father's past failures and intimidated by the woman of his fantasies that he seems disagreeably meek. However, the details of big-city media life are exactly right: the power lunches, expense-account hookers and corporate end-arounds are all presented clearly and accurately, if without any real sense of conflict. Anyone interested in the business side of the magazine world will be intrigued by Kaplan's views--as the author of The Big Time: How Success Really Works and creative director of a New York City advertising agency, he obviously knows whereof he speaks. Literary Guild selection. (Apr.)
Library Journal
Bob Macallan is offered $10 million for a medical magazine, Elixir , that he founded and built into the most successful publication in its field. Half of that amount, however, is contingent upon his staying on and keeping the business profitable for another year. When several conspiring forces from both inside and outside his organization set about ruining him personally and/or professionally, the high-minded protagonist finds his high-stakes challenge becoming more difficult than he ever imagined. The premise is far-fetched, but the author ( The Big Time , LJ 10/1/82), who works in advertising, has concocted an entertaining behind-the-scenes story with interesting characters behaving credibly in a fascinating workplace. Recommended for public libraries. Literary Guild selection-- Will Hepfer, SUNY at Buffalo Libs.
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Product Details

  • ISBN-13: 9780312087593
  • Publisher: St. Martin's Press
  • Publication date: 3/15/1993
  • Edition description: 1st ed
  • Pages: 338

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