All Marketing Is Local: A Common Sense Approach to Marketing Your Business

All Marketing Is Local: A Common Sense Approach to Marketing Your Business

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by John Meyer, Justin Meyer
     
 

A common sense approach to marketing your business.

Tip O'Neil was Speaker of the House during the presidencies of Gerald Ford, Jimmy Carter and Ronald Reagan. He said "All politics is local." "We can start solving national problems by making connections at our own grassroots level". "Because," he said, "all politics is local."

The key word is "connections".

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Overview

A common sense approach to marketing your business.

Tip O'Neil was Speaker of the House during the presidencies of Gerald Ford, Jimmy Carter and Ronald Reagan. He said "All politics is local." "We can start solving national problems by making connections at our own grassroots level". "Because," he said, "all politics is local."

The key word is "connections". National advertising and marketing can be great, but if it isn't connecting with your local customer it is not working.

I always come back to a vision from the 1950's of two neighbor women talking over the waist high fence. They're talking about everything from what's new with the family to their favorite store, car and dish soap. That is true word of mouth marketing and truly reinforces that all marketing is local.

All Marketing Is Local is a common sense approach to marketing your business. Discussions around Mass Media, Print advertising, Direct mail, trade shows, website, digital and online media, search engine optimization, email marketing, social media, and word of mouth.

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Product Details

ISBN-13:
9781477550120
Publisher:
CreateSpace Publishing
Publication date:
05/27/2012
Pages:
88
Product dimensions:
6.00(w) x 9.00(h) x 0.18(d)

Meet the Author

John Meyer has 20 years of experience as a business development and marketing executive. John has a distinguished track record in the software and IT industry. Most notably, John spent more than a decade as an executive for Microsoft Corporation. John's career has also included Wellness Business Systems, Pure Brand Communications and Arrow Partnership. John has served on the board of the Food Bank of the Rockies, the board of Boys and Girls Clubs of Metro Denver and currently volunteers with the Colorado Technology Association. John is a graduate of Colorado State University where he earned a bachelor's degree in business administration. John is a Colorado native and loves doing anything outdoors with his wife and son.

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All Marketing Is Local: A Common Sense Approach to Marketing Your Business 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This is a great book for anyone looking for a lot of exceptional marketing tips! I have implemented quite a few of these ideas and have already seen results for my business. Thanks John!