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All the Way with LBJ: The 1964 Presidential Election
     

All the Way with LBJ: The 1964 Presidential Election

by Robert David Johnson
 

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ISBN-10: 0521425956

ISBN-13: 9780521425957

Pub. Date: 02/23/2009

Publisher: Cambridge University Press

All the Way with LBJ mines an extraordinarily rich but underutilized source - the full range of LBJ tapes - to analyze the 1964 presidential campaign and the political culture of the mid-1960s. The president achieved a smashing victory over a divided Republican Party, which initially considered Henry Cabot Lodge II, then U.S. ambassador to South Vietnam, before

Overview

All the Way with LBJ mines an extraordinarily rich but underutilized source - the full range of LBJ tapes - to analyze the 1964 presidential campaign and the political culture of the mid-1960s. The president achieved a smashing victory over a divided Republican Party, which initially considered Henry Cabot Lodge II, then U.S. ambassador to South Vietnam, before nominating Barry Goldwater, who used many of the themes that later worked for Republicans - a Southern strategy, portraying the Democrats as soft on defense, raising issues such as crime and personal ethics. Johnson countered with what he called a "frontlash" strategy, appealing to moderate and liberal GOP suburbanites, but he failed to create a new, permanent Democratic majority for the post-civil rights era. The work's themes - the impact of race on the political process, the question of politicians' personal and political ethics, and the tensions between politics and public policy - continue to resonate.

Product Details

ISBN-13:
9780521425957
Publisher:
Cambridge University Press
Publication date:
02/23/2009
Pages:
324
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

Table of Contents

1. Establishing an image; 2. The rise and fall of Henry Cabot Lodge; 3. The politics of backlash; 4. The Atlantic City convention; 5. The politics of frontlash; 6. Beyond 1936.

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