But the iPhone has implications far beyond the phone or gadget market. In fact, it's opening the way to what Brian Chen calls the "always-on" future, where we are all constantly connected to a global Internet via flexible, incredibly capable gadgets that allow us to do anything, anytime, from anywhere. This has far-reaching implications--both positive and negative--throughout all areas of our lives, opening the door for incredible personal and societal advances while potentially sacrificing both privacy and creative freedom in the process.
Always On is the first book to look at the surprising and expansive significance of Apple's incredibly powerful vertical business model, and the future it portends.
But the iPhone has implications far beyond the phone or gadget market. In fact, it's opening the way to what Brian Chen calls the "always-on" future, where we are all constantly connected to a global Internet via flexible, incredibly capable gadgets that allow us to do anything, anytime, from anywhere. This has far-reaching implications--both positive and negative--throughout all areas of our lives, opening the door for incredible personal and societal advances while potentially sacrificing both privacy and creative freedom in the process.
Always On is the first book to look at the surprising and expansive significance of Apple's incredibly powerful vertical business model, and the future it portends.
Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In
256
Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In
256eBook (First Trade Paper Edition)
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Product Details
| ISBN-13: | 9780306822100 |
|---|---|
| Publisher: | Grand Central Publishing |
| Publication date: | 09/25/2012 |
| Sold by: | Hachette Digital, Inc. |
| Format: | eBook |
| Pages: | 256 |
| File size: | 306 KB |