The AMA Handbook of Business Documents: Guidelines and Sample Documents That Make Business Writing Easy

Overview

Your company’s identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble.

The AMA Handbook of Business Documents takes the guesswork out of preparing firstclass written pieces of every type. Packed with dozens of sample documents and practical tips, ...

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The AMA Handbook of Business Documents: Guidelines and Sample Documents That Make Business Writing Easy

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Overview

Your company’s identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble.

The AMA Handbook of Business Documents takes the guesswork out of preparing firstclass written pieces of every type. Packed with dozens of sample documents and practical tips, this handy guide is everything you need to create:

• Proposals • Memos • E-mails • Press releases • Collection letters • Speeches • Technical, research and lab reports • Sales letters • Policies and procedures • Warning letters • Announcements • And much more

Suited equally to executives, entrepreneurs, managers, and administrative staff—anyone charged with putting a business’s intentions into words—The AMA Handbook of Business Documents is a versatile, powerful, and indispensable toolbox.

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Editorial Reviews

From the Publisher

"This book should be a useful tool for any office." - Office Pro magazine

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Product Details

  • ISBN-13: 9780814417690
  • Publisher: AMACOM Books
  • Publication date: 5/10/2011
  • Pages: 224
  • Sales rank: 989,815
  • Product dimensions: 7.30 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Kevin Wilson

KEVIN WILSON is an instructional designer, training consultant, and vice president of Videologies, Inc., which specializes in training administrative professionals.

JENNIFER WAUSON is a training consultant, project manager, and president of Videologies, Inc. They are the authors of Administrative Assistant’s and Secretary’s Handbook and The AMA Handbook of Business Writing.

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Read an Excerpt

INTRODUCTION

The AMA Handbook of Business Documents is a desktop job aid for all corporate communicators. This book is a collection of guidelines and samples for creating a wide variety of business documents.

In addition to being the authors of the Administrative Assistant’s and Secretary’s Handbook, and The AMA Handbook of Business Writing, we are also the founders of a corporate communications consulting business with over 25 years’experience working for many Fortune 500 companies such as IBM, AT&T, Sony, Chevron, Hewlett-Packard, and Cox Enterprises. In our work, we’ve developed hundreds of business documents including Web sites, brochures, reports, presentations, marketing plans, policy manuals, softwaretutorials,and trainingmaterials. InThe AMA Handbook of Business Documents we take the best of these corporate business writing guidelines and organize them in a way business writers will appreciate.

Readerscaneasilyfindinformationonaparticulardocumentandquicklyget backtotheirwritingproject.Thebookincludesguidelines,tips,andsamples of a wide variety of business documents, including annual reports, brochures, business letters, business plans, grant proposals, mission statements, newsletters, policies, press releases, proposals, résumés, surveys, speeches, training manuals, user guides, and white papers.

We believe The AMA Handbook of Business Documents is an essential desk reference for the following business writers:

■ Corporate communications writers and managers

■ Marketing writers and managers

■ Human resource administrators and managers

■ Sales representatives and managers

■ Training developers and managers

■ Technical writers

■ Grant writers

■ Public relations writers

■ Administrative assistants

Excerpted from THE AMA HANDBOOK OF BUSINESS DOCUMENTS by Kevin Wilson and Jennifer Wauson. Copyright © 2011 by Kevin Wilson and Jennifer Wauson. Published by AMACOM Books, a division of American Management Association, New York, NY. Used with permission. All rights reserved. http://www.amacombooks.org.

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Table of Contents

C O N T E N T S

INTRODUCTION vii

ACKNOWLEDGMENTS ix

SAMPLE BUSINESS DOCUMENTS

Abstracts, 1

Acceptance Letter, 3

Acknowledgment Letter, 5

Adjustment Letter, 7

Announcement Letter, 9

Annual Report, 11

Application Letter, 18

Brochures, 20

Business Letter, 25

Business Letter Writing Style, 28

Business Letter Format, 28

Business Plan, 33

Collection Letter, 42

Commendation Letter, 44

Complaint Letter, 46

Cover Letters, 48

Directives, 50

Email, 52

Endorsement Letter, 54

Forms, 57

Fund-Raising Letter, 60

Grant Proposals, 62

Instructions, 70

Introductions, 72

Inquiry Letter, 74

Job Descriptions, 77

Job Offer Letter, 79

Meeting Agenda, 81

Meeting Minutes, 82

Corporate Minutes, 82

Corporate Resolutions, 83

Memorandum, 85

Mission Statements, 86 Newsletters, 87

Newsletter Articles, 90

Notices, 91

Permission Letter, 95

Policies, Rules, or Guidelines, 98

PowerPoint Presentations, 100

Planning a Presentation, 102

Press Releases, 105

Procedures, 107

Progress Reports, 110

Proposals, 114

Questionnaires and Surveys, 125

Reference Letters, 129

Refusal Letter, 131

Reports, 133

Memorandum Report, 133

Letter Report, 133

Short Report, 133

Formal Report, 134

Request Letters, 145

Research Report, 147

Resignation Letter, 150

Résumés, 152

Sales Letters, 156

Seasonal Correspondence, 160

Specifications, 162

Speeches and Oral Presentations, 166

Summaries, 172

Termination of Employment Letter, 176

Training Manual, 178

Trip Report, 192

User Guide, 193

Warning Letter, 200

Web Sites, 202

White Papers, 205

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