BN.com Gift Guide

Ambitious Brew: The Story of American Beer

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 90%)
Other sellers (Paperback)
  • All (26) from $1.99   
  • New (9) from $15.24   
  • Used (17) from $1.99   
Close
Sort by
Page 2 of 3
Showing 11 – 17 of 26 (3 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$7.49
Seller since 2014

Feedback rating:

(3)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
2007 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not ... include cdrom or access codes. Customer service is our top priority! Read more Show Less

Ships from: Monroeville, PA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$7.49
Seller since 2014

Feedback rating:

(1)

Condition: Good
2007 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

Ships from: Apple Valley, MN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$12.04
Seller since 2005

Feedback rating:

(14)

Condition: Like New
2007 Ogle, Maureen. AMBITIOUS BREW: THE STORY OF AMERICAN BEER. NY: Harcourt, c2007. first printing. 422pp., index, illus. b/w photos. 8vo. Fine trade paperback with minimal ... creasing on covers. Read more Show Less

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$15.24
Seller since 2009

Feedback rating:

(10642)

Condition: New
New Book. Shipped from US within 4 to 14 business days. Established seller since 2000

Ships from: Secaucus, NJ

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$16.57
Seller since 2010

Feedback rating:

(9073)

Condition: New
BRAND NEW ITEM! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of items sold!.

Ships from: Grand Rapids, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.98
Seller since 2008

Feedback rating:

(17854)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: Westminster, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$16.99
Seller since 2011

Feedback rating:

(529)

Condition: New
"BRAND NEW. 30 Day Satisfaction Guarantee. Quick International Airmail!"

Ships from: Indian Trail, NC

Usually ships in 1-2 business days

  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 2 of 3
Showing 11 – 17 of 26 (3 pages)
Close
Sort by

Overview

In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it. Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale. When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind.

Just fifty years later, the American-style lager beer they invented was the nation's most popular beverage--and brewing was the nation's fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that "the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller"), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink.

Grab a glass and settle in for the surprising story behind your favorite pint.
Read More Show Less

Editorial Reviews

From the Publisher
PRAISE FOR AMBITIOUS BREW
 
"A fascinating and well-documented social history that sheds fresh light on the bubbly sociable beverage."—Chicago Tribune

 
"From lager-making German immigrants to today's microbrew-meisters, a sudsy, briskly told survey of American beer. B+. "—Entertainment Weekly

Publishers Weekly
Conventional wisdom has it that giant breweries, driven by corporate greed, have flooded the U.S. with inferior-tasting swill, and the only beer worth drinking is from scattered boutique microbrewers. Nonsense, says Ogle: companies like Miller and Anheuser-Busch are actually near-perfect embodiments of the American dream (in which "liberty nurtured ambition, and ambition fostered success")-and if their beers became noticeably blander 50 years ago, it's because consumers wanted it that way. Ogle (All the Modern Conveniences) looks back at the early years of brewers like Phillip Best, Frederick Pabst and Adolphus Busch as they rose to success making European-style beers for fellow immigrants, converting plenty of native palates along the way. Such men, she claims, should be heralded as captains of industry like Gilded Age icon J.P. Morgan. This material is strong, as is Ogle's analysis of the slow but steady rise of the Prohibition movement, but her narrative loses momentum as she tries to encompass the post-WWII era and add the most successful microbrewers to her list of heroes. Her exuberant musings on the American spirit become distracting, but there's more than enough drama in the family sagas to keep even the soberest of readers turning the pages. (Oct.) Copyright 2006 Reed Business Information.
Kirkus Reviews
From kegs to bottles to cans, the making and selling of beer encapsulates in various ways the larger history of American taste and how business catered to it. Once upon a time, writes social historian Ogle (All the Modern Conveniences, not reviewed, etc.), dark ale was the liquid of choice. Then came the peaceful, mid-19th century Teutonic invasion. Occupying brew houses in New York, St. Louis, Milwaukee and wherever else German immigrants settled, Biermeisters began brewing Pilsner- and Budweiser-style lagers. Americans consumed the stuff in sumptuous beer gardens, the amusement parks of the day, and they drank it in the new taverns and in the ubiquitous old saloons. Then came WWI and anti-German sentiment, followed by Prohibition. Brewers suffered, and the happy days ushered in by Repeal weren't quite the same. Industrial beer-makers lost more steam after WWII. They tried vertical integration from cooperage to barrooms; they tried mergers and acquisitions. Drinkers wanted their beer not too malty, but along with its color, the quality of corporate brew faded. Homebrews, watery lites and microbrews entered the market. Ogle gives flavor to her heady portrait of the American brewing craft with vivid descriptions of brew kettles, fermenting kegs, mashing tuns, malt kilns, cellars and more. The spigot flows with human-interest tales of the beer barons and their progeny: the Best, Busch and Blatz families, the Rupperts, Millers and Schaeffers, along with the Greisediecks, the Yuenglings and Uihleins (the last of the late, great Schlitz label). And she's just as adept delineating the frothy stuff's intricate business history. A beer garden of a book that leaves no stein unturned.
Brewery History (UK)
Maureen Ogle...approach[es] [her] subject with solid research and engaging prose.... Her stories...add substantially to our knowledge of the fragmentation of American brewing in recent years.... [This] work [is] [a] welcome...addition, [a] book that readers will enjoy.
—K. Austin Kerr
Brewery History (UK) - K. Austin Kerr
"Maureen Ogle...approach[es] [her] subject with solid research and engaging prose.... Her stories...add substantially to our knowledge of the fragmentation of American brewing in recent years.... [This] work [is] [a] welcome...addition, [a] book that readers will enjoy."
Read More Show Less

Product Details

  • ISBN-13: 9780156033596
  • Publisher: Houghton Mifflin Harcourt
  • Publication date: 10/8/2007
  • Edition description: Reprint
  • Pages: 432
  • Sales rank: 220,747
  • Product dimensions: 5.25 (w) x 8.00 (h) x 1.00 (d)

Meet the Author

MAUREEN OGLE is a historian and the author of several books, including In Meat We Trust: An Unexpected History of Carnivore America and Ambitious Brew: The Story of American Beer . Her website can be found at www.maureenogle.com. She lives in Ames, Iowa.

.

Read More Show Less

Read an Excerpt

Ambitious Brew

The Story of American Beer
By Ogle, Maureen

Harcourt

Copyright © 2006 Ogle, Maureen
All right reserved.

ISBN: 0151010129

CHAPTER ONE
German Beer,
American Dreams

LATE SUMMER, 1844. Milwaukee, Wisconsin Territory. Phillip Best elbowed his way along plank walkways jammed with barrels, boxes, pushcarts, and people. He was headed for the canal, or the "Water Power," as locals called it, a mile-long millrace powered by a tree-trunk-and-gravel dam on the Milwaukee River. Plank docks punctuated its tumbling flow and small manufactories--a few mills, a handful of smithies and wheelwrights, a tannery or two--lined its length. Best was searching for a particular business as he pushed his way past more carts and crates, and dodged horses pulling wagons along the dirt street and laborers shouldering newly hewn planks and bags of freshly milled grain. He had been in the United States only a few weeks, and Milwaukee's bustle marked a sharp contrast to the drowsy German village where he and his three brothers had worked for their father, Jacob, Sr., a brewer and vintner.
Phillip finally arrived at the shop owned by A. J. Langworthy, metalworker and ironmonger. He presented himself to the proprietor and explained that he needed a boiler--a copper vat--for his family's new brewing business. Would Langworthy fabricate it for them? The metalworker shook his head no. "I [am]familiar with their construction," he explained to Best, ". . . but I [dislike] very much to have the noisy things around, and [I do] not wish to do so."
Wrong answer. Best possessed what the historian of his brewery later called a "fiery" personality and an irresistible fount of aggressive determination. Best cajoled Langworthy, argued with him, badgered, and perhaps even begged. The metalworker may have been surprised at the passion that poured from the otherwise unassuming man before him, a slender twenty-nine-year-old of medium height, whose prominent ears and blond hair framed deep-set gray eyes and a ruler-straight nose. Overwhelmed and overrun by the man's persistence, Langworthy finally consented.
That obstacle behind him, Best prodded Langworthy to hurdle the next: lack of materials. Milwaukee, frontier town of seven thousand souls, contained only two sheets of metal. Langworthy needed eight or nine plus a bucket of rivets. Left to his own devices, he might have abandoned the commission; with Phillip Best breathing down his neck, that was impossible. Langworthy headed south, first to Racine, then to Kenosha, and finally on to tiny Chicago. It was an exercise in frustration: He could not find enough material for even one section of the boiler. There was nothing for it but to dispatch an order to Buffalo, New York.
Eventually the goods arrived, and Langworthy and his employees set to work transforming metal sheets and rivets into an oversized pot. They worked on a nearby dock, where what the metalworker called the "music of riveting"--racket is more like it--drew an enormous crowd. "[A]ll came to see it," said Langworthy, "and I think if the roll had been called at that time that every man, woman, and child except the invalids, would have answered 'here.'" The finished product was a squat rotund vat, about four feet in diameter and four feet high, big enough to hold three to four hundred gallons of water.
When the boiler was completed, Phillip returned to the ironmonger's shop, this time lugging a cloth bundle of coins--so many that the two men spent more than an hour tallying the value. The task revealed the truth: Best did not have enough money. He explained that his family had spent nearly all of their funds-- two hundred dollars--on a piece of property on Chestnut Street, where they planned to build their brewhouse. Phillip had commissioned the vat in expectation of a forthcoming loan, but the money had failed to materialize. The bundle of coins represented his family's only remaining cash. Phillip asked Langworthy to keep the boiler until he could scrounge up the balance.
What happened next is a credit to A. J. Langworthy's generosity and Phillip Best's integrity. Langworthy was but a few years older than Phillip. Like Phillip, he had left the security of the familiar--in his case, New York--for the adventure and gamble of a new life on the frontier. Perhaps he glanced through the door at the mad rush of people and goods flowing past unabated from daylight to dusk. He was no fool; he understood that business out in the territories would always be more fraught with risk than back in the settled east. But what was life for, if not to embrace some of its uncertainty?
He eyed the man standing before him. He knew about the family's decision to sell their winery and brewery and venture to the new world. He had come to understand that Best's "love for dramatic speech and action" stemmed not from swaggering braggadocio, but from the depths of a "born leader." The debt would never be paid until Best made some money, and the boiler was useless unless filled with steaming malt and hops.
Take the boiler and get busy, he told Phillip, and pay the balance when you can. Langworthy recalled years later that the man "was filled with great joy, and ever after my most ardent friend." Best promised his creditor not just the family's first keg of beer, but free brew for the rest of Langworthy's life. (The promise outlived Best himself. On his deathbed in 1869, Phillip reminded his wife of the pact and charged his sons-in-law with the task of upholding the family's end. In 1896, Langworthy, well into his eighties, was still drinking free beer.)
It's not clear how Phillip transported his treasure the half mile or so from Langworthy's shop to the family's brewhouse. Perhaps his new friend provided delivery. Perhaps Phillip persuaded an idling wagoner to haul the vat with the promise of free beer. Perhaps one or more of his three brothers accompanied him, and they and their burden staggered through Kilbourntown--the German west side of Milwaukee--and up the Chestnut Street hill. But eventually the vat made its way to the Bests' property--the location of Best and Company, and the foundation of their American adventure.
OVER THE NEXT FEW YEARS, Phillip Best would lay the groundwork for what stood, fifty years later, as the largest brewery in the world. But in 1844, he was just one anonymous drop in a stream of humanity that poured into the United States in the mid-nineteenth century. A mere 600,000 immigrants landed during the 1830s, but starting in 1840, that trickle swelled like a creek in early spring: 1.7 million in the 1840s and another 2.6 million the following decade. Seventy-five percent were Irish and German (the rest hailed mostly from England and non-German northern Europe). Many of the Germans were cut from the same mold as the Bests: They arrived in possession of a bit of money and a craft that would earn them more. Most of the Irish, however, were impoverished peasants fleeing the famine that destroyed that sad island's main source of food and, before it ended, killed a million people. The million or so who survived the trip across the Atlantic (many succumbed to the vomit, feces, and filth of steerage) were mostly peasants, uneducated, unskilled, and carrying nothing more than the clothes on their backs.
The Bests had emigrated from a village called Mettenheim, where a Marley-like chain of war and poverty, taxes and regulations, shackled their ambitions. In the early 1800s, warfare and political turmoil left German-speaking Europeans, whether Prussian, Bavarian, Rhenish, or Austrian, exhausted, disabled, or angry. Explosive population growth and bad harvests added deprivation and poverty to the mix. Tyrannical princes and dukes suppressed political expression and individual ambition. Phillip and his countrymen yearned for a "true" Germany, a people united under one government that granted its citizens basic freedoms. No one believed it would happen anytime soon. The chain's grip tightened in the 1830s, when the price of coffee and tea plummeted, and customers abandoned beer for the intoxicating novelty of caffeine. Others embraced potato-based schnaps, a throat-burning, alcoholic jolt that was cheaper than beer. Hundreds of brewers emptied their vats, damped their fires, and shut their doors.
Copyright © 2006 by Maureen Ogle

All rights reserved. No part of this publication may be reproduced
or transmitted in any form or by any means, electronic or mechanical,
including photocopy, recording, or any information storage and retrieval
system, without permission in writing from the publisher.

Requests for permission to make copies of any part of the work
should be submitted online at harcourt.com/ contact or mailed
to the following address: Permissions Department, Harcourt, Inc.,
6277 Sea Harbor Drive, Orlando, Florida 32887-6777.

Continues...

Excerpted from Ambitious Brew by Ogle, Maureen Copyright © 2006 by Ogle, Maureen. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Read More Show Less

Table of Contents

CONTENTS
INTRODUCTION 
CHAPTER ONE German Beer, American Dreams 
CHAPTER TWO “I Must Have Nothing But the Very Best” 
CHAPTER THREE “Masters of the Situation” 
CHAPTER FOUR The Enemy at the Gates 
CHAPTER FIVE Happy Days? 
CHAPTER SIX “You Have to Think About Growth” 
CHAPTER SEVEN Make Mine Small, Pure, Real, and Lite 
CHAPTER EIGHT Something Old, Something New 
EPILOGUE 
ACKNOWLEDGMENTS 
ENDNOTES 
BIBLIOGRAPHY 
INDEX 

Read More Show Less

Customer Reviews

Average Rating 5
( 2 )
Rating Distribution

5 Star

(2)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted December 20, 2013

    No text was provided for this review.

  • Anonymous

    Posted December 10, 2013

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)