Ambitious Brew: A History of American Beer: Revised Edition

Ambitious Brew: A History of American Beer: Revised Edition

by Maureen Ogle
Ambitious Brew: A History of American Beer: Revised Edition

Ambitious Brew: A History of American Beer: Revised Edition

by Maureen Ogle

Paperback(Revised ed.)

$16.00 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

AMBITIOUS BREW is the story of how beer became American. In the mid-nineteenth century, a wave of German immigrants, dismayed by Americans' penchant for whiskey and drunkenness, re-created their beloved, old-world bier culture. Fifty years later, the American-style lager beer they invented was the nation's most popular beverage---and brewing was the nation's fifth-largest industry, ruled by titans Frederick Pabst and Adolphus Busch. But brewers' ambitions collided with Americans' continued hostility toward alcohol. A powerful temperance movement resulted in Prohibition: a constitutional ban on alcohol. In 1933, beer returned, but the nation's brewers struggled to recapture the glory days of the nineteenth century. As consumers turned up their noses at flavorful beer, beermakers responded with bland and "lite" beers. The age of bland beer ended in the 1980s, when homebrewers and entrepreneurs--- microbrewers, they called themselves---began a different brewing industry. Breweries like Sierra Nevada, Dogfish, and Anchor flourished, and so did wildly inventive beers. A new golden age of beer had begun. Grab a beer and enjoy the surprising story behind your favorite brew.

Product Details

ISBN-13: 9781733192309
Publisher: Blue Willow Books
Publication date: 09/24/2019
Edition description: Revised ed.
Pages: 352
Sales rank: 275,784
Product dimensions: 6.00(w) x 9.00(h) x 0.79(d)

About the Author

Maureen Ogle is an author and historian living in Ames, Iowa. Her previous books include Key West: History of An Island of Dreams and In Meat We Trust: An Unexpected History of Carnivore America. Find her at maureenogle.com, @maureenogle at Twitter, and facebook.com/maureenogle
From the B&N Reads Blog

Customer Reviews