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From the PublisherAn important work that should serve as a model for similar studies.
Journal of American History
[Ownby] opens a new window on a distinctive southern state.
North Carolina Historical Review
With this well-written and thoughtful book, Ownby adds an unexpected case study to the burgeoning literature on American consumerism.
A valuable work of social history that could encourage a reevaluation of many premises about the Deep South.
A provocative social history that examines the consumer behavior around four powerful dreams.