American Eagle: The Ascent of Bob Crandall and American Airlines

American Eagle: The Ascent of Bob Crandall and American Airlines

by Dan Reed

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Library Journal - Library Journal
In 1980 Crandall became CEO of American Airlines and inherited a world of problems. The DC-10 fleet was grounded, fuel costs and labor costs were out of control, and a strike threatened to make the general recession last indefinitely. Using Dallas/Fort Worth as a hub airport, Crandall guided American through deregulation, developed discounted air fares, and instituted a two-tier wage system in one of the most successful corporate turnarounds in history. Resourceful and competitive, he was also controversial and has been blamed for the demise of other airlines, most notably Braniff. A complete history of the years during which Crandall made American a highly successful and well-managed corporation, this book also presents an interesting history of SABRE, the computerized reservation system. Recommended for general collections.-- William A. McIntyre, N.H. Technical Coll. Lib., Nashua

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DIANE Publishing Company
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