American Idol After Iraq: Competing for Hearts and Minds in the Global Media Age / Edition 1

American Idol After Iraq: Competing for Hearts and Minds in the Global Media Age / Edition 1

by Nathan Gardels, Mike Medavoy
     
 

ISBN-10: 1405187425

ISBN-13: 9781405187428

Pub. Date: 04/21/2009

Publisher: Wiley

"In the information age, success is not merely the result of whose army wins, but also whose story wins." from the Foreword by Joe Nye, former Assistant Secretary of Defence.

"This book breaks completely new ground in the study of communication power–-the key power of the 21st century." Manuel Castells, Author of The Network Society

This book

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Overview

"In the information age, success is not merely the result of whose army wins, but also whose story wins." from the Foreword by Joe Nye, former Assistant Secretary of Defence.

"This book breaks completely new ground in the study of communication power–-the key power of the 21st century." Manuel Castells, Author of The Network Society

This book explores the role of US media in foreign policy, not only at the present moment, but with an eye to the future. Written by a veteran Hollywood film executive and an internationally known columnist in foreign affairs, American Idol after Iraq examines the increasingly-complex role that media plays in a world where conflicts are as much about the abundant cultural flows of the global information economy as the scarcity of oil and water.

Product Details

ISBN-13:
9781405187428
Publisher:
Wiley
Publication date:
04/21/2009
Pages:
184
Product dimensions:
5.70(w) x 8.60(h) x 0.70(d)

Table of Contents

List of Plates vi

Foreword by Joseph S. Nye Jr. vii

1 Hearts, Minds, and Hollywood 1

2 The Magic is Gone – Except at the Box Office 9

3 Creativity into Cash: How Hollywood Works 26

4 Seeing and Being Seen 34

5 Hollywood Beats the Red Army: The Height of America’s Cultural Appeal 51

6 Backlash: Soft Power is Still Power, and Still Makes Enemies 60

7 Culture Wars in the West: The Pope vs. Madonna 71

8 Media Storm Troopers of the West vs. Islam 83

9 New Stories, New Audiences in the Global Age 98

10 Reinventing Cultural Diplomacy 124

Six Key Concepts of This Book 145

About the Authors 149

Acknowledgments 155

Index 159

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